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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant |
| Exam Number: | Marketing-Cloud-Consultant |
| Certificate Validity Period: | Maintenance required annually via Salesforce certification maintenance program |
| Passing Score: | 67% |
| Exam Price: | $200 USD |
| Real Exam Qty: | 60-65 |
| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Marketing Cloud Email Specialist |
| Exam Format: | Multiple-select, Multiple-choice |
| Available Languages: | Japanese, English |
| Exam Duration: | 105 minutes |
| Recommended Training: | Salesforce Trailhead - Marketing Cloud Consultant Preparation |
| Exam Registration: | Salesforce Certification Registration (Webassessor) |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored exam or test center (Kryterion Webassessor) |
| Pre Condition: | Recommended: Salesforce Certified Marketing Cloud Email Specialist certification or equivalent Marketing Cloud experience |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudconsultant |
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Salesforce Marketing-Cloud-Consultant Certification is a valuable credential for professionals who want to demonstrate their expertise in Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification exam covers a range of topics related to the platform, including email marketing, social media advertising, and data management. Candidates who pass the exam can demonstrate to potential employers that they have a deep understanding of the platform and are capable of managing complex marketing campaigns. With the demand for Marketing Cloud Consultants on the rise, earning this certification can open up new career opportunities and increase earning potential.
NEW QUESTION # 67
ABC Company plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationship. ABC Company has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? (Choose two.)
Answer: B,C
NEW QUESTION # 68
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month.
Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?
Answer: B
Explanation:
Explanation
A decision split activity is a journey builder activity that allows branching the journey based on attribute values or engagement behavior of each contact. Contact data refers to data that is stored outside the journey, such as in data extensions or data views. Journey data refers to data that is captured at the moment of entry into the journey, such as from a Salesforce entry event. By using both contact and journey data in a decision split activity, NTO can compare attribute values from different sources using an attribute-to-attribute comparison. For example, they can compare the promo code from the transaction data extension (contact data) with the promo code from the entry event (journey data) and divert contacts who have redeemed the promo code before reminder emails are sent. References:
https://help.salesforce.com/articleView?id=sf.mc_jb_decision_split.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_jb_attribute_to_attribute_comparison.htm&type=5
NEW QUESTION # 69
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
Answer: B,D
NEW QUESTION # 70
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers
Answer: A,B
NEW QUESTION # 71
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
Answer: D
Explanation:
Explanation
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should use Salesforce Triggered Sends.
Salesforce Triggered Sends are emails that are sent from Marketing Cloud in response to events or changes in Sales Cloud objects, such as contacts or campaign members. Salesforce Triggered Sends allow marketers to send timely and relevant emails based on Sales Cloud data and actions. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_salesforce_triggered_sends.htm&type=5
NEW QUESTION # 72
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