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| Section | Objectives |
|---|---|
| Analytics and Reporting | - Reporting and dashboard interpretation - Tracking and performance metrics |
| Integration and Messaging | - API integrations and data exchange - Cross-channel messaging concepts |
| Automation and Journey Orchestration | - Journey Builder design and execution - Automation Studio activities |
| Data Management | - Data imports, extracts, and synchronization - Data extensions and data modeling - Subscriber data management and segmentation |
| Email Marketing and Content | - Deliverability and sender authentication - Email content creation and personalization |
| Marketing Cloud Setup and Architecture | - User roles, permissions, and security model - Account configuration and setup |
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NEW QUESTION # 123
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply
Answer: B,C,D
NEW QUESTION # 124
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
Answer: B,C
Explanation:
Explanation
To utilize a Retention Policy for a data extension that stores web behavior data, two methods are possible. One is to delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder. This will allow the data extension to keep only the data from the previous twelve months and delete any older data automatically. The other method is to replace the current data extension with a new data extension configured with a Retention Period. This will create a new data extension with the same fields and settings as the old one, but with a Retention Period enabled. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_data_retention_policies.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_create_a_new_data_extension_from_an_existing_data_ex
NEW QUESTION # 125
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet. Individuals should only be allowed to enter once, and the winner will be selected randomly. All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution? (Choose two.)
Answer: B,C
Explanation:
Web collect works with lists only, not data extensions.
NEW QUESTION # 126
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.
The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
Answer: C
NEW QUESTION # 127
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?
Answer: A
NEW QUESTION # 128
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