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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analyzing and Reporting | 16% | - Interpret activity reporting results - Make data-driven recommendations based on analysis - Draw insights from data |
| Topic 2: Configuring, Executing, and Managing | 50% | - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Utilize Automated Personalization (AP) and Recommendations appropriately - Create and manage experiences using both composers - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Choose between Visual Experience Composer (VEC) and Form-Based Composer |
| Topic 3: Planning and Strategy | 26% | - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Construct test hypotheses based on a given scenario - Describe how variables impact an activity - Identify hypothesis elements - Describe KPI-based primary and secondary success metrics - Given a scenario, assess audience requirements - Identify business KPIs and successfully translate these into optimization goals given key business requirements - Identify opportunities for testing based on business KPIs and data analysis |
| Topic 4: Troubleshooting and Optimization | 8% | - Implement best practices for ongoing optimization - Optimize activity performance based on results - Identify and resolve common implementation issues |
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NEW QUESTION # 32
An Adobe Target Business Practitioner is tasked with implementing an Exit Intent Pop-Up on a specific website page using Adobe Target. The objective is to measure user interactions effectively by combining the number of users who click on the pop-up and also view a success page. How can the Business Practitioner create the success metric so that both the click on the pop-up and the subsequent view of a specific page are part of a single conversion goal, considering Adobe Analytics will be used as a reporting source?
Answer: D
NEW QUESTION # 33
Which JavaScript library is required to implement Adobe Target on a website?
Answer: A
NEW QUESTION # 34
What should a practitioner prioritize when translating business KPIs into optimization goals?
(Select two.)
Answer: A,B
NEW QUESTION # 35
In the Visual Experience Composer (VEC), what considerations should a Target Business Practitioner be aware of when using the "Layout" options such as "Rearrange" and "Move"?
Answer: D
NEW QUESTION # 36
A financial services company is looking to improve lead generation on its website through targeted offers using Adobe Target.
What audience requirements are crucial for the Adobe Target practitioner to assess in this context?
Answer: B
NEW QUESTION # 37
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