Advanced-Cross-Channel Study Group, Advanced-Cross-Channel Valid Test Fee

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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Distributed Marketing
Mobile (SMS/Push)
Leveraging Customer Data and Analytics for Personalization		- Segmentation - Predictive modeling - Data management
Ad Studio
Aligning Cross-Channel Marketing with Business Objectives		- Goal setting - Change management - Stakeholder management
Journey Orchestration
Cross-Channel Marketing Strategies and Tactics		- Campaign planning - Multi-touch attribution - Channel selection
Measuring and Reporting on Cross-Channel Marketing Performance		- Dashboarding - KPI selection - Data visualization
Einstein for Marketing Cloud	22.5%
Triggers
Social Studio
Interaction Studio
Integrating and Optimizing Marketing Campaigns Across Channels		- Campaign automation - Data synchronization - API integrations

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q94-Q99):

NEW QUESTION # 94
Which two functions does Einstein Copy Selection do for marketing campaigns?

A. Use aggregate daily engagement metrics to optimize content for the next day
B. Send personalized content for each customer when they open email messages
C. Analyze click results to find out which assets spark the most engagement among customers
D. Determines how many subscribers will engage with the message.

Answer: B,C

NEW QUESTION # 95
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching

NEW QUESTION # 96
What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

A. Post Approvals
B. Publish Macros
C. Workspace Shared Notes
D. Individually

Answer: B

NEW QUESTION # 97
How does Interaction Studio unify anonymous and known identities?

A. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
B. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
C. Interaction Studio uses third party software to match anonymous and known identities
D. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources

Answer: B

NEW QUESTION # 98
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

A. The total number of times a mobile device can receive this message once every week
B. The total number of times a mobile device can receive this message once every 24 hours
C. The total number of times a mobile device can receive this message during the active period
D. The total number of times a mobile device can receive this message once every 72 hours

Answer: C

NEW QUESTION # 99
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