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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects
Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management
Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance
Email Marketing	20%	- Explain how to create and send emails - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Explain how to create and publish landing pages
Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM)

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q125-Q130):

NEW QUESTION # 125
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
B. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
C. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
D. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

Answer: B

NEW QUESTION # 126
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A. Pull a report of the data they intend to use for segmentation purposes.
B. Filter existing prospect records to see which custom fields have the most data.
C. Review existing forms and landing pages to understand what data needs to be collected.
D. Ask their accounting team to review and select the five most helpful fields.

Answer: A,C

NEW QUESTION # 127
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
B. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
C. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
D. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.

Answer: B

NEW QUESTION # 128
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A. Create an automation rule to assign to a group when the qualification criteria is met.
B. Create a completion action to assign to a group when the prospect reaches a score of 100.
C. Create a completion action to assign to a lead queue when a high-value form is submitted.
D. Create an automation rule to assign to a lead queue when the qualification criteria is met.

Answer: A

NEW QUESTION # 129
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A. The same layout template on both the form and the landing page was not used.
B. The landing page on a browser with the cookies cleared was not tested.
C. The %%content%% variable tag in the layout template code was missing.
D. The form HTML embed code in the layout template code was not used.

Answer: C

NEW QUESTION # 130
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