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| Section | Weight | Objectives |
|---|
| Topic 1: Analytics and Reporting | 15% | - Advanced analytics
- 1. Data extracts and tracking
- 2. ROI measurement and attribution
- Standard reports and dashboards
- 1. Journey and automation performance
- 2. Email performance and engagement metrics
|
| Topic 2: Data Management and Segmentation | 20% | - Segmentation
- 1. Audience targeting and exclusion
- 2. Filters, queries, and SQL
- Data modeling
- 1. Contact model and data relationships
- 2. Data extensions vs. lists
|
| Topic 3: Discovery and Requirements | 15% | - Solution design
- 1. Map requirements to platform capabilities
- 2. Create a scalable solution architecture
- Gather business requirements
- 1. Define business goals and KPIs
- 2. Identify technical requirements and constraints
|
| Topic 4: Journey Builder and Automation | 20% | - Journey Builder fundamentals
- 1. Entry sources, activities, and flows
- 2. Goal and exit criteria
- Automation Studio
- 1. Data management and file transfers
- 2. Automation activities and scheduling
|
| Topic 5: Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
- 1. Data model and relationships
- 2. Integration patterns with Sales/Service Cloud
- Key terminology and concepts
- 1. Marketing Cloud Engagement vs. other Marketing Cloud products
- 2. Core concepts: journeys, messages, content, audiences
|
| Topic 6: Content and Messaging | 15% | - Multi-channel messaging
- 1. Personalization and dynamic content
- 2. SMS, push notifications, and other channels
- Email design and deliverability
- 1. Deliverability best practices
- 2. Content types and templates
|
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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q90-Q95):
NEW QUESTION # 90
What is the purpose of creating a Tracker subdomain?
- A. To host all Marketing Cloud Account Engagement landing pages and forms on your website
- B. To allow emails to be sent from your domain
- C. All of the above
- D. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
Answer: D
NEW QUESTION # 91
Which is true about Marketing Cloud Account Engagement Flile Hosting limits
- A. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
- B. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
- C. No limits at all
- D. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
Answer: D
NEW QUESTION # 92
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a Data Extension for sending. The data warehouse can be configured to place a file daily on an SFTP. Which three questions are relevant to determining a solution? (Choose 3 answers)
- A. Will the file have more than 5,000 rows?
- B. Does the data extension have a data relationship?
- C. Does someone need to be notified if an error happens on import?
- D. Is the data file a delta or a historical file?
- E. Will the data file be placed on the SFTP at the same time daily?
Answer: C,D,E
Explanation:
Knowing if the file is a delta (only new/updated records) or historical (full set) impacts how imports and updates should be configured (A).
Consistency of the file drop time affects whether to use Scheduled or File Drop Automations (D).
Error notification is critical to quickly address any issues with file import (E).
NEW QUESTION # 93
A B2B customer notices they have a large number of subscribers marked as ' Held ' . During troubleshooting, they realize these were soft bounces that were overwhelming email servers. Most were from small companies they do business with. Which step(s) should the customer take to move those subscribers back to ' Active ' ?
- A. Use a SQL query to change all subscribers with a status of ' Held ' to ' Active ' in All Subscribers.
- B. Use Contact Builder to mass update all ' Held ' subscribers to ' Active ' status.
- C. Subscribers with a status of ' Held ' should be re-enabled by contacting support.
- D. Extract subscribers who have a status of ' Held ' , then import subscribers as ' Active ' .
Answer: C
Explanation:
The ' Held ' status in the All Subscribers list is a protective, system-managed state that Marketing Cloud automatically applies when a subscriber has accumulated excessive soft bounces, specifically to safeguard the sender ' s IP and domain reputation from being damaged by continuing to send to consistently unreachable or problematic mailboxes - and critically, this status cannot be changed directly by customer-side actions such as SQL updates, Contact Builder edits, or re-import, because it is deliberately locked at the platform
/deliverability-infrastructure level, not merely a data field value the customer can freely rewrite. Re-enabling Held subscribers back to Active status requires contacting Salesforce Marketing Cloud Support directly, who can evaluate the situation and reset the status appropriately, since the restriction exists specifically to prevent customers from bypassing this deliverability safeguard on their own. Options A, B, and C all describe customer-initiated direct data manipulation of the status field - SQL updates, Contact Builder mass edits, or extract-and-reimport - none of which are effective or permitted mechanisms for resolving a Held status, since Held is enforced as a protective control rather than an ordinary, freely-editable subscriber attribute.
Reference: Subscriber Status - Held, Deliverability Protections.
NEW QUESTION # 94
Select available Webinar Connectors
- A. WebinarJam
- B. Demio
- C. GoToWebinar
- D. ReadyTalk
- E. Webex
- F. ClickMeeting
Answer: C,D,E
NEW QUESTION # 95
......
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