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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionObjectives
Data Management and Integration- Data Extensions and Contact Builder
  • 1. Import and extract activities
    • 2. Data modeling and relationships
      - Integration concepts
      • 1. API integrations
        • 2. Salesforce CRM integration
          Tracking, Reporting, and Optimization- Optimization practices
          • 1. A/B testing concepts
            • 2. Deliverability best practices
              - Analytics and reporting
              • 1. Email tracking metrics
                • 2. Campaign performance analysis
                  Automation and Journey Orchestration- Journey Builder
                  • 1. Journey configuration and entry sources
                    • 2. Decision splits and engagement steps
                      - Automation Studio
                      • 1. Automation workflows
                        • 2. Data extension automation processes
                          Marketing Cloud Core Concepts- Customer engagement fundamentals
                          • 1. Data model concepts (Contacts, Subscribers, Leads)
                            • 2. Marketing Cloud architecture overview
                              Email Marketing and Content Creation- Personalization and dynamic content
                              • 1. Dynamic content rules
                                • 2. AMPscript basics
                                  - Email Studio capabilities
                                  • 1. Email design and content building
                                    • 2. Content Builder assets and management

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                                      Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q95-Q100):

                                      NEW QUESTION # 95
                                      How many variations of Dynamic Content it is possible to create

                                      Answer: D


                                      NEW QUESTION # 96
                                      To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

                                      Answer: A


                                      NEW QUESTION # 97
                                      When you go to View HTML code section at selected Form record you can only see the iframe tag

                                      Answer: B


                                      NEW QUESTION # 98
                                      What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

                                      Answer: C


                                      NEW QUESTION # 99
                                      A consultant is reviewing Email Studio performance after a large campaign. Open rates remain stable, but click-through rates decline significantly over several months despite consistent audience size. What should the consultant investigate first?

                                      Answer: B

                                      Explanation:
                                      Stable open rates indicate subscribers continue opening emails, suggesting deliverability remains healthy. Declining click rates more often indicate content fatigue, weak calls to action, or reduced offer relevance. Reviewing creative strategy and personalization is the logical first step before investigating technical platform configuration.


                                      NEW QUESTION # 100
                                      ......

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