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| Section | Weight | Objectives |
|---|
| Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs
|
| Personalizing the Prospect Experience | 8% | - Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management
|
| Automating Business Processes | 17% | - Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows
|
| Reporting, Metrics, and Analytics | 12% | - Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards
|
| Lead Management | 14% | - Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes
|
| Account Configuration | 16% | - Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance
|
| Email Marketing | 10% | - Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
|
| Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
|
>> MCAE-Con-201 Valid Dumps Questions <<
Salesforce MCAE-Con-201 Exam Questions With PDF File Format
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q198-Q203):
NEW QUESTION # 198
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?
- A. HTML Open Rate
- B. Email Complain Rate
- C. Spam complaints.
- D. Click Through rate
Answer: D
NEW QUESTION # 199
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
- B. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- C. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign - D. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
Answer: B,C
NEW QUESTION # 200
When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?
- A. Salesforce B2B Integration user must be created.
- B. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
- C. The Salesforce connector must be unpaused.
- D. User sync must be enabled in Marketing Cloud Account Engagement.
Answer: C
NEW QUESTION # 201
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?
- A. Marketing data sharing rules on prospects
- B. Marketing data sharing rules on accounts
- C. Marketing data sharing rules on opportunities
- D. Marketing data sharing rules on contact roles
Answer: C
NEW QUESTION # 202
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
- B. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off. - C. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
- D. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
Answer: C
NEW QUESTION # 203
......
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