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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 2: Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Topic 3: Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Topic 4: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 5: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Topic 6: Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design

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2026 Mock MCAE-Con-201 Exams | High Pass-Rate Latest MCAE-Con-201 Examprep: Salesforce Certified Marketing Cloud Account Engagement Consultant

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q149-Q154):

NEW QUESTION # 149
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
B. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
C. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
D. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

Answer: D

NEW QUESTION # 150
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Time
B. Lookup Relationship
C. Formula
D. Date/Time
E. External Lookup Relationship
F. Date/Time
G. Text Area (Rich)
H. Geolocation

Answer: B,C,E,G,H

NEW QUESTION # 151
What is critical in achieving good email deliverabillty?

A. Sending email through dedicated IP
B. Setting up email authentication
C. Using personalization in email content
D. Having a text only version of email content

Answer: B

NEW QUESTION # 152
It is possible to assign certain Prospect to selected Scoring Category

A. True
B. False

Answer: B

NEW QUESTION # 153
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A. Only users with an Administrator user role will be able to change the prospect field value.
B. The record that was last updated sets the field value for a synced prospect.
C. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
D. Only 200 records per day can be updated to overwrite the "Opted Out" field value.

Answer: B

Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/

NEW QUESTION # 154
......

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