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Salesforce MCE-Dev-201 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Engagement Developer
Exam Number:MCE-Dev-201
Certificate Validity Period:2 years
Passing Score:63%
Exam Duration:105 minutes
Related Certifications:Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Marketing Cloud Administrator
Exam Price:USD 200
Available Languages:English
Exam Format:Multiple Choice, Multiple Select
Real Exam Qty:60-65
Recommended Training:Salesforce Trailhead: Develop for Marketing Cloud
Marketing Cloud Developer Center
Exam Registration:Pearson VUE
Kryterion Webassessor
Sample Questions:Salesforce MCE-Dev-201 Sample Questions
Exam Way:Online proctored or onsite at authorized testing centers
Pre Condition:Recommended: Salesforce Certified Marketing Cloud Email Specialist certification or equivalent experience; hands-on development experience with Marketing Cloud
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingcloudengagementdeveloper

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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 2
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 3
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 4
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 5
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.

Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q130-Q135):

NEW QUESTION # 130
A developer wants to add an image to Content Builder via the API and retrieve the image's published URL.
Which method should the developer use?

Answer: A

Explanation:
To add an image to Content Builder via the API and retrieve the image's published URL, the developer should POST to the REST API/asset/v1/content/assets and parse the FileProperties parameter (D). This method uploads the image and returns metadata, including the published URL, which can be extracted from the FileProperties.
References:
Salesforce Marketing Cloud REST API: Content Builder
Salesforce Marketing Cloud Asset API


NEW QUESTION # 131
Northern Trail Outfitters sends a weekly email with dynamic content, and they want to record custom data inside a send log on each send to record what content was displayed and correlation flags.
What is the maximum number of custom data points recommended by Salesforce to ensure sends speeds are not affected when inserting into the built-in send log?

Answer: A


NEW QUESTION # 132
An email requires custom AMPscript to append the subscriber's zip code to a link in theemail. A field name zipcode already exist in the sending data extension. Its important Marketing Cloud tracks subscribers who click on the link. Which two AMPscript functions should be used in the setup? Choose

Answer: C,D

Explanation:
To append the subscriber's zip code to a link and ensure that the clicks are tracked, you should use the Lookup function to retrieve the zip code from the data extension and the RedirectTo function to create the link with tracking enabled.
* Lookup: Retrieves the zip code from the data extension.
* RedirectTo: Ensures that the link with the appended zip code is tracked.
* Example:
ampscript
Copy code
%%[ SET @zipcode = Lookup("DataExtensionName", "zipcode", "SubscriberKey", _subscriberkey) SET
@link = Concat("http://example.com?zip=", @zipcode) ]%% <a href="%%=RedirectTo(@link)=%%">Click Here</a> Salesforce AMPscript Lookup Function Salesforce AMPscript RedirectTo Function


NEW QUESTION # 133
A developer initiated a batch delete of Contacts in Contact Builder due to an import error during implementation. There are over two million records that need to be deleted.
Which two factors should be considered when batch deleting large volumes of contacts?Choose 2 answers

Answer: B,D

Explanation:
When batch deleting large volumes of contacts, it is important to consider the following factors:
* Batch Deletion Limits: Up to one million records can be deleted in each batch. This helps manage and control the deletion process without overwhelming the system.
* Suppression Status Visibility: The suppression status does not show for individual contacts until the entire batch processes. This means that you will not see the status updates for individual contacts until the deletion batch is fully processed.
Salesforce Contact Deletion Process


NEW QUESTION # 134
Certification Aid wants to add new customers to a cross-channel welcome campaign when they register on the company website. Which API should be used for this? Choose 1.

Answer: B

Explanation:
To add new customers to a cross-channel welcome campaign when they register on the company website, the Journey Builder API (D) should be used. This API allows you to programmatically inject contacts into a journey, triggering personalized marketing interactions across multiple channels.
References:
Salesforce Marketing Cloud Journey Builder API
Cross-Channel Campaign Management


NEW QUESTION # 135
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