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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: AI and Arbitration | 8% | - AI-driven prioritization - Business levers for ranking - Action arbitration logic |
| Topic 2: Actions and Treatments | 12% | - Manage customer actions - Define outbound actions - Present offers on web channels |
| Topic 3: Contact Policy and Volume Constraints | 13% | - Prevent action overexposure - Control outbound exposure - Set volume limits |
| Topic 4: Decision Strategies | 15% | - Predictive analytics integration - Adaptive models - Design and test decision strategies |
| Topic 5: Business Agility in 1:1 Engagement | 15% | - Operational workflows - Change management - Pega GenAI for content and operations |
| Topic 6: Channels | 10% | - Email and third-party integration - Multi-channel delivery - Real-time containers |
| Topic 7: Next-Best-Action Concepts | 12% | - One-to-one customer engagement - Optimize customer value in contact center - Define starting population - Always-on outbound essentials - Optimize Next-Best-Action strategy - Customer engagement blueprint |
| Topic 8: Engagement Policies | 15% | - Define engagement policies - Design and manage customer journeys - Build engagement strategies |
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NEW QUESTION # 62
A customer qualifies for Standard card (priority 60), Rewards card {priority 40), and Premium card {priority
30). Standard card volume is exhausted. Rewards card has remaining volume, and Premium card has remaining volume. The system uses "Return any action that does not exceed constraint" mode.
Which actions does the customer receive in this scenario?
Answer: C
NEW QUESTION # 63
U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.
What changes do you need to make in the decision strategy for the updated scorecard to take effect?
Answer: C
Explanation:
The score calculation is independent of the strategy and no change is required. When you use a scorecard component in a decision strategy, you only need to specify the name of the scorecard rule and the output property that will store the score value. The scorecard rule itself defines how the score is calculated based on the input properties and factors. Therefore, if you update the scorecard rule to include a new property in the calculation, you do not need to make any changes in the decision strategy for the updated scorecard to take effect. Verified References: [Pega Academy - Decisioning Consultant - Using scorecards]
NEW QUESTION # 64
U+ Bank, a retail bank, uses the business operations environment to perform its business changes. The bank completes these changes by using revision management features of Pega Customer Decision Hub and 1:1 Operations Manager.
Customers see credit card offers based on various engagement policies on the U+ Bank website. The bank wants to update the underlying decision strategy of an engagement policy condition.
According to best practices, which statement correctly describes the implementation of the change to fulfill this business requirement?
Answer: C
Explanation:
According to the best practice, a next-best-action designer should modify the decision strategy in Customer Decision Hub, because the decision strategy is part of the next-best-action framework that defines how to select and prioritize propositions for each customer. The 1:1 Operations Manager portal is used to manage the engagement policies and propositions, not the decision strategies. Verified References: Pega Decisioning Consultant | Pega Academy
NEW QUESTION # 65
An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel. If the following volume constraint is applied, how many actions are delivered by the outbound run?
Answer: D
Explanation:
The outbound run delivers 75 emails and 25 SMSes for the Standard card offer because the volume constraint is set to limit the number of actions per channel per day. The email channel has a limit of 75 actions per day, so all 75 email offers are delivered. The SMS channel has a limit of 25 actions per day, so only 25 SMS offers are delivered. The remaining 50 SMS offers are not delivered because they exceed the volume constraint.
NEW QUESTION # 66
A financial services company has implemented always-on outbound campaigns for three credit card offers: Standard card. Rewards card, and Rewards Plus card. The marketing team observes that customers who are qualified for multiple actions receive different numbers of offers, depending on the configuration of the volume constraint mode. To optimize customer engagement, the system administrator must choose between constraint modes.
Which volume constraint mode ensures that customers receive all actions for which they qualify, provided the actions do not reach volume limits?
Answer: B
NEW QUESTION # 67
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