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| Section | Weight | Objectives |
|---|---|---|
| Journey Orchestration | 25% | - Reporting and performance analysis - Comparison between Datorama and Google Analytics - Journey design and best practices - Entry sources and audience evaluation - Activities and decision splits |
| Social Studio | 10% | - Social analytics and reporting - Social media publishing and engagement - Content management and moderation |
| Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - MobileConnect features and capabilities - MobilePush tools and functionalities - Mobile Studio configuration and usage |
| Einstein for Marketing Cloud | 23% | - Einstein Engagement Frequency - Send Time Optimization - Einstein Copy Insights - AI-powered personalization and prediction - Einstein Engagement Scoring |
| Ad Studio | 12% | - Audience targeting and segmentation - Campaign management and optimization - Integration with advertising platforms |
| Interaction Studio | 8% | - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management |
| Triggers | 7% | - Event-driven automation - SOAP and REST API triggers - Data extension and trigger management |
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NEW QUESTION # 17
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
Answer: D
NEW QUESTION # 18
What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?
Answer: A
NEW QUESTION # 19
how many activities recommended in a journey canvas.(150-200)
Answer: D
NEW QUESTION # 20
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?
Answer: B,D
NEW QUESTION # 21
What is supported as a managed account in Social Studio?
Answer: A
NEW QUESTION # 22
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