MCE-Con-201 Test Sample Questions | Free MCE-Con-201 Exam Dumps

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Discovery and Architecture	16%	- Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design
Account Configuration	12%	- Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Account hierarchy design and management
Automation	20%	- Journey Builder flow design - Automation type and activity selection - Automation Studio workflow implementation
Messaging	11%	- Personalized content design and delivery - Cross-channel messaging strategy - Deliverability and compliance management
Integration	20%	- Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation
Data Modeling and Management	21%	- Data object selection and relationship definition - Contact identity and data governance - Reporting, data views, and tracking extracts

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q86-Q91):

NEW QUESTION # 86
A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain. Which two questions should their IT team be asked? (Choose 2 answers)

A. Can they provide access for Marketing Cloud to update the DNS records?
B. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
C. Are they able to modify their domain configuration's DNS entries?
D. Does their company allow delegation of subdomains to third parties?

Answer: C,D

Explanation:
When configuring a sending domain for SAP (Sender Authentication Package), you need to know:
If the company allows delegation of subdomains to a third party (Marketing Cloud).
Whether they can modify the DNS entries (important for setting up SPF, DKIM, and CNAME records).

NEW QUESTION # 87
Select all available User Email Preferences

A. Send weekly search marketing email (sent on Mondays)
B. Send weekly search marketing email (sent on Fridays)
C. Send daily prospect activity emails (for my prospects)
D. Send starred prospect activity alerts
E. Send daily visitor activity emails
F. Send weekly inactive automations report email
G. Send daily visitor assignment emails
H. Send monthly inactive automations report email
I. Send an email when a prospect is assigned
J. Send daily prospect assignment emails
K. Send daily prospect activity emails (for all prospects)

Answer: A,C,D,E,H,I,J,K

NEW QUESTION # 88
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent. What solution should a consultant recommend to meet the criteria?

A. Create and enable a BLOCKOUT window in MobileConnect.
B. Run an Import Definition at 12 a.m. to create a suppression list.
C. Run a SQL Query at 12:30 a.m. to create a suppression list.
D. Create a Journey Goal to exit subscribers from the Journey.

Answer: A

Explanation:
The Blockout Window in MobileConnect prevents SMS messages from being sent during specified hours, automatically holding messages for delivery until after the blockout period or discarding them based on configuration. It directly addresses the need to prevent delivery during nighttime hours.

NEW QUESTION # 89
What is true about A/B testing?

A. When you turn off A/B testing you will have to choose which version to keep.
B. You can only do A/B testing on list emails.
C. It is recommended to test at least 5 different elements in your A/B tests.
D. You can disable A/B testing before and after email sent.

Answer: A,B

NEW QUESTION # 90
A consultant is designing a send logging strategy for regulatory reporting. The business needs to retain historical evidence of every email sent without affecting production send performance unnecessarily. Which recommendation is most appropriate?

A. Configure Send Logging with an appropriately designed Data Extension and retention strategy.
B. Replace tracking extracts with Publication Lists.
C. Copy tracking data manually after every campaign.
D. Enable send logging only when troubleshooting.

Answer: A

Explanation:
Send Logging provides detailed records of outbound email activity while supporting compliance and audit requirements. Designing the logging Data Extension appropriately and implementing retention policies balances reporting needs with storage management and operational efficiency.

NEW QUESTION # 91
......

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