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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Measuring and Reporting on Cross-Channel Marketing Performance- Dashboarding
- Data visualization
- KPI selection
Topic 2: Integrating and Optimizing Marketing Campaigns Across Channels- API integrations
- Campaign automation
- Data synchronization
Topic 3: Interaction Studio
Topic 4: Cross-Channel Marketing Strategies and Tactics- Campaign planning
- Multi-touch attribution
- Channel selection
Topic 5: Triggers
Topic 6: Ad Studio
Topic 7: Leveraging Customer Data and Analytics for Personalization- Predictive modeling
- Segmentation
- Data management
Topic 8: Aligning Cross-Channel Marketing with Business Objectives- Change management
- Goal setting
- Stakeholder management
Topic 9: Einstein for Marketing Cloud22.5%
Topic 10: Social Studio
Topic 11: Distributed Marketing
Topic 12: Journey Orchestration
Topic 13: Mobile (SMS/Push)

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q94-Q99):

NEW QUESTION # 94
In which place can the facebook ad campaign be viewed when created in ad studio?

Answer: D


NEW QUESTION # 95
How does the Wait by Duration activity in Journey Builder work?

Answer: B


NEW QUESTION # 96
How are profiles merged In IS:

Answer: C


NEW QUESTION # 97
What Einstein functionality makes predictions for email only?

Answer: C


NEW QUESTION # 98
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

Answer: A,C,E


NEW QUESTION # 99
......

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