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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Journey Builder | 10% | - Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities |
| Topic 2: Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels - Design customer journey touchpoints |
| Topic 3: Mobile Messaging (SMS and Push) | 20% | - Design mobile customer journeys - Implement mobile opt-in management - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns |
| Topic 4: Email Marketing Advanced Concepts | 25% | - Design A/B and multivariate test strategies - Implement advanced segmentation strategies - Optimize email deliverability - Configure dynamic content and personalization |
| Topic 5: Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization |
| Topic 6: Analytics and Reporting | 15% | - Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models |
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NEW QUESTION # 22
What is the prerequisite to create advertising studio audience:
Answer: C
NEW QUESTION # 23
What data is there in mobile connect demographics, select3
Answer: C,D,E
Explanation:
MobileConnect Demographics:
* MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
Available Data Fields (Standard):
* A. City:The city associated with the contact's mobile number or address.
* B. Region:The region (state, province, etc.) associated with the contact.
* D. First Name:The contact's first name (if captured during opt-in or data import).
* Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
Why Other Options Are Incorrect:
* C. Email:Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
* E. Channel:While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.
NEW QUESTION # 24
How does Interaction Studio unify anonymous and known identities?
Answer: C
NEW QUESTION # 25
In which place can the facebook ad campaign be viewed when created in ad studio?
Answer: C
NEW QUESTION # 26
How are profiles merged In IS:
Answer: A
NEW QUESTION # 27
......
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