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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Personalization Accredited Professional Exam |
| Exam Number: | AP-216 |
| Real Exam Qty: | 50 multiple-choice/multiple-select + up to 5 unscored questions |
| Exam Format: | Proctored (online or onsite testing center), Multiple-select, Multiple-choice |
| Related Certifications: | Salesforce Accredited Professional Program |
| Available Languages: | English |
| Exam Duration: | 75 minutes |
| Passing Score: | 70% |
| Exam Price: | USD 150 |
| Recommended Training: | Marketing Cloud Personalization Fundamentals (Trailhead / Partner Learning Camp) Marketing Cloud Personalization Help Documentation |
| Exam Registration: | Salesforce Certification Registration Exam Scheduling Info |
| Sample Questions: | Salesforce Marketing-Cloud-Personalization Sample Questions |
| Exam Way: | Proctored exam delivered online or at a testing center |
| Pre Condition: | Intended for Salesforce Partners with access to Partner Learning Camp; prior hands-on experience implementing Marketing Cloud Personalization is recommended. No formal prerequisite certification required. |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005298852&type=1 |
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The Marketing Cloud Personalization Accredited Professional Certification Exam is a multiple-choice exam that tests your knowledge and understanding of personalization concepts, as well as your ability to apply them within the Salesforce Marketing Cloud platform. Marketing-Cloud-Personalization Exam consists of 60 multiple-choice questions and has a time limit of 90 minutes. To pass the exam, you must achieve a score of at least 63%.
NEW QUESTION # 88
What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
Answer: C
NEW QUESTION # 89
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
Answer: C
NEW QUESTION # 90
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
Answer: A
NEW QUESTION # 91
What would a marketer include if they want to ensure they display recommendations from more than one category?
Answer: A
Explanation:
To ensure recommendations are displayed frommore than one categoryin a recipe:
* Include aVariation, which allows diversification of recommendations across categories to avoid redundancy and improve user experience.
References:
* Salesforce Interaction Studio Documentation - Recipe Variations
NEW QUESTION # 92
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
Answer: B,D
NEW QUESTION # 93
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