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| Section | Weight | Objectives |
|---|---|---|
| Interaction Studio | 8% | - Personalization and decisioning capabilities - Real-time interaction management - Integration with other Marketing Cloud modules |
| Mobile (SMS/Push) | 13% | - MobileConnect features and capabilities - MobilePush tools and functionalities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration |
| Triggers | 7% | - Data extension and trigger management - Event-driven automation - SOAP and REST API triggers |
| Einstein for Marketing Cloud | 23% | - AI-powered personalization and prediction - Einstein Engagement Scoring - Einstein Copy Insights - Einstein Engagement Frequency - Send Time Optimization |
| Social Studio | 10% | - Social analytics and reporting - Content management and moderation - Social media publishing and engagement |
| Ad Studio | 12% | - Campaign management and optimization - Integration with advertising platforms - Audience targeting and segmentation |
| Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Journey design and best practices - Reporting and performance analysis - Entry sources and audience evaluation - Activities and decision splits |
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質問 # 83
What is the recommended maximum number of activities that should be on a single journey canvas?
正解:B
質問 # 84
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
正解:A
解説:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.
質問 # 85
What is true about Inbox message:
正解:A
質問 # 86
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
正解:A
質問 # 87
How long does the activation process take for Einstein Engagement Frequency?
正解:C
質問 # 88
......
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