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| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Real-Time CDP Business Practitioner Professional |
| Exam Number: | AD0-E605 |
| Exam Duration: | 100 minutes (approx. 1 hour 40 minutes) |
| Real Exam Qty: | 50 scored questions (may include unscored pilot questions) |
| Certificate Validity Period: | 2 years (renewable via Adobe certification renewal modules) |
| Related Certifications: | Adobe Journey Optimizer Business Practitioner Professional Adobe Real-Time CDP Developer Expert |
| Passing Score: | 35/50 (commonly reported on official certification page) |
| Exam Price: | $125 (global) / $95 (India) |
| Exam Format: | Multiple choice, Online proctored exam, Scenario-based questions |
| Available Languages: | English |
| Recommended Training: | Adobe Experience League - Real-Time CDP Learning Path Adobe Experience Platform Fundamentals Training |
| Exam Registration: | Adobe Experience League Certification Overview Adobe Certification Portal (Registration & Scheduling) |
| Sample Questions: | Adobe AD0-E605 Sample Questions |
| Exam Way: | Online proctored (requires camera, microphone, secure browser, and system check via Adobe certification proctoring platform) |
| Pre Condition: | Recommended 6–12 months experience working with Adobe Real-Time CDP or Adobe Experience Platform, including segmentation and audience activation tasks. |
| Official Syllabus URL: | https://certification.adobe.com/certification/real-time-cdp-business-practitioner-professional2/1351 |
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NEW QUESTION # 14
In the context of Adobe's Real-Time CDP, what defines an Identity Graph?
Answer: C
Explanation:
In Adobe Real-Time CDP, anIdentity Graphis a structural representation of the relationships between different identity namespaces that belong to an individual. It is the engine that enablesIdentity Stitching.
When multiple datasets are ingested into the platform, they often contain different "fragments" of a customer' s identity-for instance, one dataset might identify a user by their Email, while another uses a loyalty_id. The Identity Graph manages these connections, ensuring that all data associated with these various IDs is aggregated into a single, unified profile.
Option B describes a transaction log, not an identity structure. Option C is incorrect because the graph links identities(people), not the datasets themselves. Option D describes a "Customer Journey," which is a visualization of interactions over time; while the Identity Graphenablesthe tracking of that journey by linking the sessions, the graph itself is strictly the map of identity overlaps. By maintaining this graph, Real-Time CDP can resolve identities in real-time, allowing for consistent messaging even as a customer moves between anonymous browsing and authenticated states across different devices and platforms.
NEW QUESTION # 15
A data engineer is tasked with creating a streaming segment, and the segment definition must include existing audiences and a page view web event. After selecting the evaluation method, an error occurs, allowing only batch evaluation to be used.
What are two possible reasons for this? (Choose two.)
Answer: A,B
NEW QUESTION # 16
A marketing team wants to create a segment of customers who have purchased a product in the last 30 days and have not engaged with any promotional emails. Which segmentation approach is most appropriate in Adobe Real-Time CDP?
Answer: B
Explanation:
For segments that require evaluating long-term historical behavior (e.g., a 30-day lookback window) and cross-referencing multiple data types like offline/online purchases and email engagement logs,Batch Segmentationis the most appropriate and common approach.
Batch segmentation is designed to scan the entireReal-Time Customer Profilestore to identify profiles that meet specific criteria over a significant duration. WhileStreaming Segmentationis excellent for immediate actions (e.g., "just clicked a link"), it has specific guardrails regarding lookback windows and complexity.
Evaluating a lack of engagement (the "NOT" condition for email engagement) across a 30-day period often involves processing large volumes of historical event data that are most efficiently handled by the daily batch jobs.
Option A is incorrect becauseEdge Segmentationis restricted to a subset of data available on the Edge Network and is intended for in-session personalization, not 30-day historical analysis. Option C is insufficient because it ignores the email engagement requirement and lookback depth. Option D is the "old way" of working; Adobe Real-Time CDP is specifically designed to eliminate manual exports by centralizing this logic within the platform. Batch segmentation ensures that the audience is accurately calculated using the full breadth of the unified profile's history, providing a stable list for the marketing team's scheduled campaigns.
NEW QUESTION # 17
A data engineer is bringing in an external list of audience memberships to the Adobe Experience Platform (AEP).
Which two Experience Data Model (XDM) schema classes would the data engineer use to create the schemas? (Choose two.)
Answer: A,B
NEW QUESTION # 18
A customer is bringing their brand data using Mobile and Web SDK into AEP to use for brand marketing using Adobe Real-Time CDP. The client has a license limited to 5 million Addressable Audience. What strategy should be adopted by the Data Architect to keep profile count in check and within license limits?
Answer: B
Explanation:
In Adobe Experience Platform, managing theAddressable Audiencecount is critical for license compliance, especially when ingesting high volumes of top-of-funnel data via Web and Mobile SDKs.Pseudonymous TTL (Time-to-Live)is the primary architectural strategy used to automatically manage the lifecycle of profiles that lack a durable identity.
When users browse a website or app anonymously, the system creates profiles keyed off apseudonymous identifier(like an ECID). Without a management strategy, these transient profiles persist indefinitely, quickly exhausting the 5 million profile license limit. By configuring aPseudonymous TTLat the sandbox or identity level, the architect can instruct theReal-Time Customer Profileservice to automatically delete profiles that have not seen any activity within a specific timeframe (e.g., 14 or 30 days) and do not possess a "durable" identity (such as an Email or CRM ID).
Option A (Experience Event TTL) removes individual events but does not delete the profile record itself.
Option B (Privacy API) is intended for one-off GDPR/CCPA requests, not automated capacity management.
Option D (Datalake Storage TTL) only affects the long-term storage and not theActive Profilecount used for licensing. By implementing Option C, the architect ensures that only active or known customers occupy the 5 million slots, while stale, anonymous fragments are purged to make room for new prospects.
NEW QUESTION # 19
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