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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:
>> Frequent Marketing-Cloud-Account-Engagement-Consultant Updates <<
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| Topic | Details |
|---|
| Topic 1 | - Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
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| Topic 2 | - Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
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| Topic 3 | - Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
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| Topic 4 | - Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
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| Topic 5 | - Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
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| Topic 6 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q218-Q223):
NEW QUESTION # 218
Select three available Marketing Cloud Account Engagement Editions
- A. Marketing Cloud Account Engagement Ultimate
- B. Marketing Cloud Account Engagement Growth
- C. Marketing Cloud Account Engagement Standard
- D. Marketing Cloud Account Engagement Plus
- E. Marketing Cloud Account Engagement Professional
- F. Marketing Cloud Account Engagement Advanced
Answer: B,D,F
NEW QUESTION # 219
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?
- A. Move all users to Salesforce Lightning
- B. Use the Marketing Cloud Account Engagement Lightning App
- C. Purchase separate Marketing Cloud Account Engagement accounts
- D. Enable "Business Unit'connector setting
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm&type=5
NEW QUESTION # 220
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?
- A. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
- B. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
- C. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
- D. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
Answer: D
NEW QUESTION # 221
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
- A. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
- B. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
- C. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
- D. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
Answer: D
NEW QUESTION # 222
Which one is Marketing Cloud Account Engagement Video Connector
- A. Dailymotion
- B. YouTube
- C. Vimeo
- D. Wistia
Answer: D
NEW QUESTION # 223
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