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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	10%	- Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance
Evaluation	17%	- Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity
Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance
Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Personalizing the Prospect Experience	8%	- Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management
Automating Business Processes	17%	- Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows
Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q147-Q152):

NEW QUESTION # 147
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
B. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
C. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
D. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

Answer: B

NEW QUESTION # 148
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A. Rename the Salesforce connector for the Sandbox org
B. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
C. Delete all data from the Sandbox org
D. Create a new Salesforce Connector for the Production org
E. Unverified and delete the Salesforce connector for the Sandbox org

Answer: B,D,E

NEW QUESTION # 149
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
B. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
C. Delete and recreate the specific users after enabling user sync.
D. Make sure the CRM username field on user records are empty.

Answer: D

NEW QUESTION # 150
It is recommended that Email Preference Center should use more than one page level depth

A. False
B. True

Answer: A

NEW QUESTION # 151
Which are true about Salesforce Engage

A. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
B. Salesforce Engage is not supported for Salesforce sandbox accounts
C. You can use Salesforce Engage with Gmail by downloading an extension
D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
E. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector

Answer: A,B,C,D,E

NEW QUESTION # 152
......

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