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| Section | Weight | Objectives |
|---|
| Data Management | 25% | - Filter Designer and audience segmentation - Profile lists and data model - Data imports, exports, and Connect integration
|
| Campaign Management | 25% | - Preference centers and forms - Creating and managing campaigns - Message design and Responsys Personalization Language (RPL)
|
| Program Automation | 20% | - Multi-wave and triggered messaging - Program testing and deployment - Program Canvas workflow design
|
| Account Administration and Setup | 20% | - Account configuration and initial setup - Domain and deliverability setup - Security and access management
|
| Reporting and Integrations | 10% | - Troubleshooting common issues - API and third-party integrations - Standard and custom reports
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q73-Q78):
NEW QUESTION # 73
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
- A. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- B. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- C. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- D. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
Answer: B
NEW QUESTION # 74
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. tracking-once
- B. action=single
- C. action=once
- D. action=last
- E. tracking=first
Answer: A
NEW QUESTION # 75
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
- A. FNAME ($CONTACTS)
- B. #FNAME. CONTACTS
- C. $CONTACTS.FNAME
- D. $ {CONTACTS.FNAME}
Answer: C
NEW QUESTION # 76
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
- A. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
- B. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
- C. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
- D. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
Answer: A
NEW QUESTION # 77
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
- B. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
- C. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
- D. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
Answer: B
NEW QUESTION # 78
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