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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Personalization Accredited Professional Exam |
| Exam Number: | AP-216 |
| Passing Score: | 70% |
| Exam Duration: | 75 minutes |
| Exam Price: | USD 150 |
| Available Languages: | English |
| Real Exam Qty: | 50 multiple-choice/multiple-select + up to 5 unscored questions |
| Exam Format: | Proctored (online or onsite testing center), Multiple-choice, Multiple-select |
| Related Certifications: | Salesforce Accredited Professional Program |
| Recommended Training: | Marketing Cloud Personalization Help Documentation Marketing Cloud Personalization Fundamentals (Trailhead / Partner Learning Camp) |
| Exam Registration: | Exam Scheduling Info Salesforce Certification Registration |
| Sample Questions: | Salesforce Marketing-Cloud-Personalization Sample Questions |
| Exam Way: | Proctored exam delivered online or at a testing center |
| Pre Condition: | Intended for Salesforce Partners with access to Partner Learning Camp; prior hands-on experience implementing Marketing Cloud Personalization is recommended. No formal prerequisite certification required. |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005298852&type=1 |
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The Salesforce Marketing-Cloud-Personalization Exam is designed for professionals who have experience with the Salesforce Marketing Cloud platform and have a solid understanding of marketing principles. Marketing-Cloud-Personalization exam is recommended for professionals who are responsible for managing marketing campaigns for their organizations and want to improve their skills and knowledge in the area of personalized marketing. Marketing Cloud Personalization Accredited Professional Exam certification is also beneficial for professionals who are looking to advance their careers and take on more challenging roles in the field of marketing.
NEW QUESTION # 105
What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?
Answer: D
Explanation:
* TheTrendingingredient is often used as a backup in recipes to ensure that popular products or content are displayed when no personalized recommendations are available.
NEW QUESTION # 106
What are the two main functions of the Event API? (select 2)
Answer: B,D
Explanation:
TheEvent APIin Salesforce Interaction Studio serves two main purposes:
* Capture User Attributes and Actions (A):
* It records user behavior, actions, and attributes in real time. This data is crucial for building user profiles, creating segments, and driving personalization.
* Return Campaign Responses (C):
* The Event API can retrieve and deliver responses for campaigns, such as personalized content or recommendations, to be displayed on a web page or application.
NEW QUESTION # 107
What are IS machine learning powered algorithms called?
Answer: C
Explanation:
Einstein Recipesare the machine-learning-powered algorithms used in Interaction Studio (IS) to deliver personalized recommendations.
These recipes allow businesses to customize AI models to align with their specific goals.
Reference: Salesforce Interaction Studio Documentation - Einstein Recipes Overview.
NEW QUESTION # 108
What is the maximum number of user attributes you can setup per dataset?
Answer: A
NEW QUESTION # 109
What are IS machine learning powered algorithms called?
Answer: C
NEW QUESTION # 110
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