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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Account Configuration	20%	- Manage business units, user roles, and permissions - Configure account settings, security, and governance - Set up Salesforce Connector and data synchronization - Implement data management and compliance policies
Topic 2: Sales Emails and Alerts	3%	- Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications
Topic 3: Reporting, Metrics and Analytics	11%	- Interpret campaign performance and engagement metrics - Design and configure reports and dashboards - Use B2B Marketing Analytics and Engagement History
Topic 4: Automating Business Processes	17%	- Design and build automation rules, drip programs, and engagement programs - Optimize workflows and campaign logic - Configure segmentation, dynamic content, and personalization
Topic 5: Email Marketing	10%	- Manage templates, assets, and content libraries - Design compliant and effective email campaigns - Apply email marketing best practices and deliverability standards
Topic 6: Evaluation and Strategy	17%	- Recommend solution architecture and implementation roadmap - Analyze customer requirements and business objectives - Assess existing systems and integration points
Topic 7: Personalizing the Prospect Experience	8%	- Ensure consent and data privacy compliance - Use dynamic content and custom assets - Create personalized experiences across channels
Topic 8: Lead Management	14%	- Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models - Implement prospect lifecycle management strategies

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q134-Q139):

NEW QUESTION # 134
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A. Form Report: Impressions
B. Form Report: Conversions
C. Lifecycle Report: New Prospects Created
D. Form Report: Submissions

Answer: B,C

NEW QUESTION # 135
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A. Increase gated content on the website to provide more scoring opportunities.
B. Increase their scoring threshold to give the Sales team the most qualified leads.
C. Improve prospect data by adding fields to existing forms and making them required.
D. Improve lead qualification efficiency by using automation rules for prospect assignment.

Answer: A,D

NEW QUESTION # 136
A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

A. Q Match records by email address
B. Match records by Account ID
C. Match records by fuzzy match rules
D. Match records by CRM ID

Answer: D

NEW QUESTION # 137
A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A. Marketing Cloud Account Engagement Admin changed each email address
B. Import and update users
C. User sync mapped email address
D. Table action updated users

Answer: C

NEW QUESTION # 138
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
B. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
C. All
D. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition

Answer: B

NEW QUESTION # 139
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