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| Section | Weight | Objectives |
|---|---|---|
| Social Studio | 12% | - Identity unification and data management - Social Studio functionality and configuration - Social customer service and engagement strategies |
| Distributed Marketing | 2% | - Distributed campaign features and sending options - Centralized vs localized marketing management |
| Ad Studio | 10% | - Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment |
| Journey Orchestration | 15% | - Integration with Datorama and Google Analytics - Reporting and analytics for journeys - Journey design and best practices |
| Interaction Studio | 10% | - Cross-channel experience optimization - Real-time personalization and interaction management |
| Mobile Studio | 13% | - Mobile messaging configuration and best practices - MobileConnect and GroupConnect features - MobilePush and WhatsApp integration |
| Einstein for Marketing Cloud | 23% | - Differentiate Einstein features and use cases - Implement and configure Einstein capabilities
|
| Cross-Channel Strategy and Measurement | 15% | - Multi-touch attribution and KPIs - Performance reporting and optimization - Channel selection and campaign planning |
>> Latest Advanced-Cross-Channel Exam Notes <<
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NEW QUESTION # 96
What are three out of-the-box product capabilities of Interaction Studio? 1m 13s
Answer: B,C,E
NEW QUESTION # 97
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?
Answer: B
NEW QUESTION # 98
What is prerequisite for email/web recommendations: select 2
Answer: A,B
Explanation:
Understanding Email/Web Recommendations:
* Purpose:Recommendations (in email or on a website) use data about customer behavior and product information to suggest products or content that a customer is likely to be interested in.
Prerequisites:
* A. Collect Tracking Code:This is crucial. The Collect Tracking Code is a JavaScript snippet that you place on your website. It tracks user behavior (page views, product views, purchases, etc.) and sends this data to Marketing Cloud. This behavioral data is essential for generating personalized recommendations.
* B. Catalog:A catalog is a structured file (usually CSV or XML) that contains information about your products or content (e.g., product ID, name, description, price, image URL). The catalog is imported into Marketing Cloud and provides the inventory from which recommendations are drawn.
Why A and B Are Essential:
* Data-Driven Recommendations:Recommendations rely on data. The Collect Tracking Code provides behavioral data, and the catalog provides product data.
* Personalization:Without these data sources, recommendations would be generic and not personalized to individual customers.
NEW QUESTION # 99
How dots social studio unify anonymous and known identities?
Answer: A
NEW QUESTION # 100
What user permission is required to configure SSO in social studio.
Answer: B
NEW QUESTION # 101
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