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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation | 18% | - Segment rules - Segment overview - Segment export - Reporting and analytics - Filters and goals - Journey Builder segment listener |
| Topic 2: Einstein Capabilities | 10% | - Einstein recipes - Recipe ingredients |
| Topic 3: Activation | 18% | - Content creation and management - Personalization campaigns - Campaign testing and optimization - Delivery channels |
| Topic 4: Solution Overview | 16% | - Product terminology - Typical use cases - Definition of Marketing Cloud Personalization - Business value of real-time interaction management - Core components of standard implementation |
| Topic 5: Sitemap | 18% | - Content zones - Unified customer profile - Catalog and page mapping - Web SDK implementation - Overview and best practices |
| Topic 6: Setup & Administration | 6% | - Identity system configuration - User attributes management - Initial setup process |
| Topic 7: Data Integration | 14% | - Salesforce Connector - Event API - ETL feed system - Data flows in and out of the system |
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NEW QUESTION # 117
What attribute and value is passed in the event API request for returning server side campaigns?
Answer: A
Explanation:
In theEvent API requestfor returning server-side campaigns inSalesforce Interaction Studio (IS), the attributeSourcewith the valueServeris used. This ensures that the request explicitly identifies that it is for server-side campaigns, distinguishing it from client-side campaigns.
NEW QUESTION # 118
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
Answer: C
Explanation:
TheCatalogis a collection of products and content along with related categories and tags (e.g., brand, gender, style). It is used for managing and personalizing recommendations.
Reference: Salesforce Interaction Studio Catalog Setup Documentation.
NEW QUESTION # 119
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
Answer: C
NEW QUESTION # 120
What two fields can a web developer specify for defining a Content Zone?
Choose 2 answers
Answer: B,C
Explanation:
* The CSS selector of the DOM element (Answer A):
* Identifies the exact HTML element on the page where the content will render.
* The name of the Content Zone (Answer D):
* Provides a unique identifier for the zone, used in campaign setup and tracking.
References:
* Salesforce Marketing Cloud Documentation - Defining Content Zones
NEW QUESTION # 121
How quickly does interaction studio synthesize and activate date to gauge and respond to an individuala's in-the-moment intent, across channels?
Answer: B
NEW QUESTION # 122
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