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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Visitors and Prospects8%- Explain the differences between visitors and prospects
- Describe how prospects are tracked and identified
- Explain how visitors are converted into prospects
Topic 2: Email Marketing20%- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
- Explain how to analyze email performance metrics
- Explain how to use dynamic content in emails
- Explain how to create and send emails
- Describe how to manage email templates
Topic 3: Engagement Studio17%- Describe how to analyze Engagement Studio performance
- Explain how to test and activate Engagement Studio programs
- Describe how to use triggers, rules, and actions
- Explain how to design and build Engagement Studio programs
Topic 4: Administration11%- Explain how to configure Account Engagement settings
- Explain how to set up and manage connectors (e.g., Salesforce CRM)
- Describe how to manage users, roles, and permissions
- Describe how to configure and manage email sending domains
Topic 5: Account Engagement Forms, Form Handlers and Landing Pages20%- Describe how to use dynamic content
- Describe how to use form handlers
- Explain how to create and publish landing pages
- Explain how to create and configure Account Engagement forms
Topic 6: Lead Management24%- Explain how to configure and manage scoring and grading
- Explain how to use automation rules for lead management
- Describe how to manage prospects in the recycle bin
- Describe how to set up and manage assignment rules

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q157-Q162):

NEW QUESTION # 157
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

Answer: A,B,C,D,E,F,G


NEW QUESTION # 158
What are available Data Formats in Marketing Cloud Account Engagement Form Fields

Answer: A,B,C,D,G


NEW QUESTION # 159
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

Answer: D


NEW QUESTION # 160
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

Answer: C


NEW QUESTION # 161
What access should sales and marketing users have to access embedded analytics dashboards?

Answer: A


NEW QUESTION # 162
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