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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Sales Emails and Alerts	3%	- Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications
Topic 2: Personalizing the Prospect Experience	8%	- Ensure consent and data privacy compliance - Use dynamic content and custom assets - Create personalized experiences across channels
Topic 3: Account Configuration	20%	- Configure account settings, security, and governance - Set up Salesforce Connector and data synchronization - Manage business units, user roles, and permissions - Implement data management and compliance policies
Topic 4: Email Marketing	10%	- Manage templates, assets, and content libraries - Design compliant and effective email campaigns - Apply email marketing best practices and deliverability standards
Topic 5: Evaluation and Strategy	17%	- Assess existing systems and integration points - Analyze customer requirements and business objectives - Recommend solution architecture and implementation roadmap
Topic 6: Reporting, Metrics and Analytics	11%	- Interpret campaign performance and engagement metrics - Design and configure reports and dashboards - Use B2B Marketing Analytics and Engagement History
Topic 7: Lead Management	14%	- Implement prospect lifecycle management strategies - Develop lead scoring and grading models - Design lead qualification, routing, and handoff processes
Topic 8: Automating Business Processes	17%	- Configure segmentation, dynamic content, and personalization - Design and build automation rules, drip programs, and engagement programs - Optimize workflows and campaign logic

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q135-Q140):

NEW QUESTION # 135
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
B. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

Answer: C

NEW QUESTION # 136
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to add to the engagement studio program and notify the assigned user.
B. Add form completion actions to first assign to the assigned user and then to notify the user.
C. Add form completion actions to first assign to the user and then to create a Salesforce task.
D. Add form completion actions to send customized email with a call reminder to the sales user.

Answer: C

NEW QUESTION # 137
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A. First-party tracking does not use cookies, while third-party tracking does.
B. First-party tracking is domain-based while third-party tracking is campaign-based.
C. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
D. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

Answer: C

NEW QUESTION # 138
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
B. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
C. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
D. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

Answer: A

NEW QUESTION # 139
LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

A. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
B. Create a custom email preference center page.
C. Minimize public lists used in marketing emails.
D. Remove the global opt out link from marketing emails.

Answer: B

NEW QUESTION # 140
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