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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Automating Business Processes	17%	- Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows
Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements
Evaluation	17%	- Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions
Email Marketing	10%	- Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Lead Management	14%	- Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies
Account Configuration	16%	- Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q218-Q223):

NEW QUESTION # 218
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
B. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
C. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
D. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce

Answer: B

NEW QUESTION # 219
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A. Segment prospects with free email service providers for initial email sends.
B. Segment the best and most active contacts for initial email sends.
C. Segment internal employees with high scores for initial email sends.
D. Segment cold prospects with a low score to reengage for initial email sends.

Answer: C

NEW QUESTION # 220
Which are true about Marketing Cloud Account Engagement Recycle Bin

A. Items in the recycle bin don't count toward usage limits
B. Tags are deleted permanently and don't appear in the recycle bin
C. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
D. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
E. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
F. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
G. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin

Answer: A,B,C,F,G

NEW QUESTION # 221
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
B. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
C. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
D. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

Answer: A

NEW QUESTION # 222
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A. HTML Open Rate
B. Spam complaints.
C. Click Through rate
D. Email Complain Rate

Answer: C

NEW QUESTION # 223
......

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