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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Topic 2: Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Topic 3: Email Marketing | 20% | - Difference between Emails and Email Templates - Email reporting metrics - Email capabilities and use cases |
| Topic 4: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 5: Lead Management | 24% | - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Page actions - Automation rules: components and use cases - Scoring and grading: definition and management - Completion actions - Segmentation rules |
| Topic 6: Reporting and Analytics | 8% | - Dashboard interpretation - Conversion and engagement metrics - Campaign and lifecycle reporting |
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NEW QUESTION # 279
What variable tag must be included in an email to allow prospects to manage their email preferences?
Answer: A
Explanation:
According to the Salesforce documentation, the variable tag that must be included in an email to allow prospects to manage their email preferences is %%unsubscribe%% or %%email_preference_center%%. A variable tag is a placeholder that is replaced with a specific value when the email is sent. The %%unsubscribe%% variable tag is replaced with a link that allows the prospect to unsubscribe from all emails from the sender. The %%email_preference_center%% variable tag is replaced with a link that allows the prospect to opt in or out of specific email lists or categories. Either of these variable tags can be used to enable prospects to manage their email preferences, and they are required by law in some countries. %%opt_out%% or %%email_preference_center%%, %%opt_out%% report_spam%%, and %%unsubscribe%% or %%opt_out%% are not valid variable tags that can be used to allow prospects to manage their email preferences, as they are either incorrect or nonexistent. Reference: Salesforce documentation
NEW QUESTION # 280
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
Answer: D
Explanation:
For a Salesforce Opportunity to sync to Marketing Cloud Account Engagement, the Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement. A Contact Role is a way of associating a Contact with an Opportunity, and specifying their role and level of influence in the sales process. Marketing Cloud Account Engagement uses the Contact Role to link the Opportunity to the corresponding prospect, and track their engagement and influence on the Opportunity4. Reference: 4: Opportunity Contact Roles
NEW QUESTION # 281
What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers
Answer: B,D
Explanation:
The two activities that trigger a prospect record to sync from Marketing Cloud Account Engagement to the CRM are landing page submission and form submission. A prospect record is a record that contains the information and activities of a potential customer in Marketing Cloud Account Engagement. A sync is a process that updates the data between Marketing Cloud Account Engagement and your CRM system, such as Salesforce or Microsoft Dynamics. A sync can be initiated from Marketing Cloud Account Engagement to the CRM, or from the CRM to Marketing Cloud Account Engagement, depending on the activity or the data change. A landing page submission is an activity that occurs when a prospect fills out a form on a landing page, which is a web page that you create and host in Marketing Cloud Account Engagement to showcase your products or services, offer content, or register for events. A form submission is an activity that occurs when a prospect fills out a form, which is a web element that allows you to collect information from your prospects, such as their name, email, or company. Both landing page submission and form submission trigger a prospect record to sync from Marketing Cloud Account Engagement to the CRM, because they create or update the prospect data in Marketing Cloud Account Engagement, and Marketing Cloud Account Engagement pushes the data to the CRM
NEW QUESTION # 282
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
Answer: B
Explanation:
A CNAME or vanity alias is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as landing pages, search results and individually tracked links sent in your emails. This is true because a CNAME allows you to use your own domain name instead of the default go.Marketing Cloud Account Engagement.com domain name, which enhances your branding and trustworthiness.
NEW QUESTION # 283
You want to export a list of prospects, but you only need the default fields. What can you use?
Answer: C
Explanation:
An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.
Explanation:
Express Export is a feature that allows you to export a list of prospects with only the default fields, such as email, name, company, score, and grade. This option is faster and simpler than the full export, which includes all the custom fields as well. You can use the Express Export option by selecting a list of prospects and clicking on the "Tools" button, then choosing "Express Export". Reference: [Export Prospects], [Express Export]
NEW QUESTION # 284
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