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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Troubleshooting and Optimization | 8% | - Identify and resolve common implementation issues - Implement best practices for ongoing optimization - Optimize activity performance based on results |
| Topic 2: Analyzing and Reporting | 16% | - Draw insights from data - Make data-driven recommendations based on analysis - Interpret activity reporting results |
| Topic 3: Planning and Strategy | 26% | - Identify business KPIs and successfully translate these into optimization goals given key business requirements - Identify hypothesis elements - Construct test hypotheses based on a given scenario - Describe KPI-based primary and secondary success metrics - Given a scenario, assess audience requirements - Identify opportunities for testing based on business KPIs and data analysis - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Describe how variables impact an activity |
| Topic 4: Configuring, Executing, and Managing | 50% | - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Utilize Automated Personalization (AP) and Recommendations appropriately - Create and manage experiences using both composers - Choose between Visual Experience Composer (VEC) and Form-Based Composer |
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NEW QUESTION # 50
Which Target feature uses algorithms to suggest products or content?
Answer: C
NEW QUESTION # 51
When assessing audience requirements, which factor is most critical?
Answer: C
NEW QUESTION # 52
A retail business aims to increase the average order value (AOV) by recommending complementary products.
What would be the most suitable primary KPI and a secondary KPI for this activity?
Answer: C
NEW QUESTION # 53
Which Adobe target activity automatically displays products, services, or content that might interest the visitors based on previous user activity, preferences, or other criteria?
Answer: C
NEW QUESTION # 54
Which metric should be monitored when troubleshooting discrepancies in A/B Test reporting?
Answer: C
NEW QUESTION # 55
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