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The Salesforce MC-201 certification exam is an industrial-recognized Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) certificate that is designed to validate candidates' skills, experience, and knowledge quickly. The Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) certification exam has been inspiring Salesforce professionals since its beginning. Now this MC-201 certification exam has become solid proof of certain skills set and knowledge.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 2: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 3: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Topic 4: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
| Topic 5: Lead Management | 24% | - Define the capabilities of a completion action - Explain what a Grade measures and how grading is managed - Identify the capabilities and use cases of custom redirects - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed - Define the capabilities of page actions - Distinguish between the capabilities of, use cases for, and how to create different types of lists |
| Topic 6: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
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NEW QUESTION # 280
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
Answer: D
Explanation:
To sign many people up on the same computer at a trade show booth, an Administrator should enable the Kiosk/Data Entry Mode on a Marketing Cloud Account Engagement form. This mode allows multiple form submissions from the same browser without using cookies. It also clears the form fields after each submission and reloads the thank you content. Reference: Marketing Cloud Account Engagement Kiosk/Data Entry Mode
NEW QUESTION # 281
A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
Answer: D
Explanation:
The reason why the reporting metrics of Email Template A are not changing as a result of the new list email send is that the metrics would be attributed to Email Template B. When a user creates a copy of an email template, makes changes and saves it as a new email template, the new email template becomes a separate entity from the original email template. The new email template has its own name, ID, and reporting metrics. The reporting metrics of an email template include the number of sends, total opens, unique opens, total clicks, unique clicks, opt-outs, and spam complaints. These metrics are calculated based on the emails that use the email template. Therefore, when the user sends a list email using Email Template B, the reporting metrics of Email Template B are updated, but the reporting metrics of Email Template A are not affected1. Option A is not correct because an email template's metrics do change after the template is used one time. An email template's metrics are updated every time an email that uses the template is sent, opened, clicked, opted out, or marked as spam1. Option B is not correct because Email Template A should not have been deleted after creating the copy. Deleting an email template does not affect the reporting metrics of the template or the emails that use the template. Deleting an email template only prevents the template from being used for new emails1. Option D is not correct because the user should not have made Email Template A the primary template. There is no concept of a primary template in Marketing Cloud Account Engagement. Each email template is independent and can be used for different types of emails. Making Email Template A the primary template would not change the reporting metrics of the template or the emails that use the template
NEW QUESTION # 282
Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?
Answer: A
Explanation:
The Salesforce connector is a feature that allows you to integrate Marketing Cloud Account Engagement with Salesforce, a customer relationship management (CRM) platform. With this connector, you can sync data, activities, and campaigns between Marketing Cloud Account Engagement and Salesforce. You can only have one Salesforce connector at a time, which means that you can only tie one Salesforce account to one Marketing Cloud Account Engagement account. You cannot have multiple Salesforce accounts linked to one Marketing Cloud Account Engagement account, regardless of the number of accounts, the edition of Marketing Cloud Account Engagement, or the support from Marketing Cloud Account Engagement. Reference: Salesforce Connector, Connect Marketing Cloud Account Engagement and Salesforce
NEW QUESTION # 283
What is the main difference between automation rules and segmentation rules?
Answer: C
Explanation:
Explanation:
Automation rules and segmentation rules are both types of Marketing Cloud Account Engagement automation that allow you to perform actions based on criteria. However, the main difference between them is that automation rules run continuously and segmentation rules run once. Automation rules are always on and listening for changes or activity, and they can apply actions to prospects that match the criteria now or in the future. Segmentation rules are designed to pull a one-time list of prospects, then apply the set actions, such as adding them to a list or a Salesforce campaign. Once run, segmentation rules have to be copied to run again
NEW QUESTION # 284
You want to track prospects that click on a banner ad. What do you use?
Answer: B
Explanation:
Custom redirects are special URLs that track link clicks and conversions for any online marketing content, such as banner ads, social media posts, or third-party websites. You can use custom redirects to measure the effectiveness of your online advertising campaigns and track the behavior of prospects who click on your links. Reference: Custom Redirects, Create Custom Redirects
NEW QUESTION # 285
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