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| Section | Weight | Objectives |
|---|---|---|
| Data Integration | 14% | - ETL feed system - Event API - Salesforce Connector - Data flows in and out of Marketing Cloud Personalization |
| Einstein Capabilities | 10% | - Einstein recipes - Ingredients and recommendation tuning |
| Sitemap | 18% | - Catalog and page mapping - Web SDK implementation - Unified customer profile - Content zones |
| Segmentation | 18% | - Export segments - Segment rules and filters - Goals and reporting - Journey Builder segment listener |
| Setup & Administration | 6% | - Initial platform setup - User attributes and identity system |
| Solution Overview | 16% | - Marketing Cloud Personalization fundamentals - Real-time Interaction Management (RTIM) value and use cases - Core components and terminology |
| Activation | 18% | - Server-side campaigns - A/B Testing - Email and mobile campaigns |
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NEW QUESTION # 49
What three components are defined by the developer in the Sitemap?
Answer: A,C,E
Explanation:
Page Types:
Defines the structure of website pages, enabling accurate mapping of data and personalization rules.
Salesforce Sitemap and Page Types Guide.
Events:
Events track user actions like clicks and form submissions, feeding interaction data into the system.
Reference: Salesforce Interaction Studio Event Configuration.
Content Zones:
Defines specific areas on a webpage where personalized content can be displayed dynamically.
Reference: Salesforce Content Zone Integration Documentation.
NEW QUESTION # 50
What are the two competitive advantages of interaction studio? [check]
Answer: A,C
NEW QUESTION # 51
Which ingredient shows a visitor products or content based on a 'people like me' algorithm?
Answer: B
NEW QUESTION # 52
Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?
Answer: C,D
NEW QUESTION # 53
Where can a developer access pre-built Global Templates?
Answer: A
Explanation:
Developers can access pre-built Global Templates through the Salesforce Interactions SDK Launcher Chrome extension. This extension provides a convenient interface for managing various aspects of Marketing Cloud Personalization development, including accessing and cloning Global Templates.
Here ' s how to access them:
Open the Salesforce Interactions SDK Launcher Chrome extension.
Click the " View List " section of the template button. This will open a tab displaying available templates.
Click the " Global Templates " tab. This tab contains a list of all available Global Templates.
To clone a template, click the " Clone Global Template " button associated with the desired template.
Why not the other options:
B). From the Templates list when building a campaign: While you can select templates when building a campaign, this list typically includes custom templates and may not showcase all available Global Templates.
C). From code examples in developer docs: Developer documentation may provide code snippets or examples, but it doesn ' t offer a direct way to access and clone the complete Global Templates.
D). Templates menu under the web Campaign menu in the UI: This menu usually focuses on managing custom templates created within your account, not the pre-built Global Templates.
Salesforce Marketing Cloud References:
Get Started with Global Web Templates: This documentation provides a comprehensive overview of Global Templates, their purpose, and how to access them through the Salesforce Interactions SDK Launcher. Link to document Salesforce Interactions SDK Launcher: This page provides information about the Chrome extension and its functionalities, including accessing Global Templates. Link to document [invalid URL removed] By accessing and cloning Global Templates, developers can leverage pre-built structures and functionalities, saving time and effort in creating personalized web experiences.
NEW QUESTION # 54
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