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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Strategies and Design | 16% | - Design loyalty architecture and solution overview - Plan promotion lifecycle and marketing strategies - Define points, redemption processes and benefit structures - Align loyalty solutions with business needs and requirements - Apply implementation best practices |
| Topic 2: Integration | 22% | - Connect with Salesforce CDP and external systems - Integrate with Commerce Cloud, Service Cloud, Marketing Cloud - Use API templates and data exchange standards |
| Topic 3: Loyalty Program and Process Configuration | 52% | - Manage member profiles, enrollment and status - Configure partner management and incentives - Build analytics and reporting dashboards - Define experiential rewards and promotions - Set up tier models, levels and rules - Configure core loyalty program features - Establish access controls and permissions |
| Topic 4: On-Going Loyalty Management | 10% | - Leverage mobile and advanced features - Monitor program performance and optimize campaigns - Manage deployment across sandbox and production - Resolve operational and service issues |
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NEW QUESTION # 12
A company has new accrual and redemption partner that they wish to add to its Loyalty program as part of a strategic business partnership.
Once the Administrator selects the loyalty program, which steps should the Administrator take to add new partner to the program?
Answer: B
NEW QUESTION # 13
Ursa Major Solar has recently rolled out its Loyalty Program. The customer support agents need access to Loyalty Program Member's information. The System Administrator at Ursa Major Solar has placed the Loyalty Members Profile Cards on the Lightning Record Page, and all access is granted; however, it is still not visible on the page.
What setting is missing and preventing the visibility of the pages?
Answer: D
Explanation:
In Salesforce Loyalty Management, visibility issues of components such as the Loyalty Members Profile Cards on the Lightning Record Page can often be traced back to configuration settings related to the Loyalty Program itself. While options A, B, and D mention various dashboards (Member Summary, Member Preferences, and Member NPS), these are not directly related to the visibility of profile cards on the Lightning Record Page.
The correct setting that is likely missing and preventing the visibility of the Loyalty Members Profile Cards is the configuration of the Loyalty Program as Primary. This setting is crucial because it defines which Loyalty Program is considered the main one for the organization. Without setting a Loyalty Program as Primary, Salesforce might not properly display related components, such as the Loyalty Members Profile Cards, due to a lack of context about which program's information should be displayed.
In Salesforce, the concept of a "Primary" program is used in various contexts to denote the main or default record among multiple. Similarly, in the context of Loyalty Management, setting a Loyalty Program as Primary ensures that its related data and components are given precedence and are properly displayed in the user interface, including on Lightning Record Pages.
For reference, Salesforce documentation on Loyalty Management typically covers the setup and configuration of Loyalty Programs, including how to designate a program as Primary. Although the exact steps can vary based on the Salesforce release and customizations, administrators typically need to navigate to the Loyalty Management settings or related setup area, find the specific Loyalty Program configuration section, and select an option or checkbox to designate a program as the Primary Loyalty Program for the organization.
NEW QUESTION # 14
What is a business use case for integrating Marketing Cloud Personalization with Loyalty Management?
Answer: D
NEW QUESTION # 15
A large retail company wants to award its customers 500 points when they join the Loyalty Program.
Which two configuration tasks below will be required to enable this type of award?
Answer: B,C
NEW QUESTION # 16
Cloud Kicks has tasked its Loyalty Manager consultant with setting up its new Loyalty Management program.
The business requirement is to provide its customer base, who are heavy mobile users with access to member program information.
Using existing capabilities available in Loyalty Management, what should the consultant do to fulfill this business requirement?
Answer: B
NEW QUESTION # 17
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