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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 6	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 7	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q39-Q44):

NEW QUESTION # 39
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
B. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
C. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
D. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

Answer: C

NEW QUESTION # 40
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
B. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
C. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
D. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

Answer: A

NEW QUESTION # 41
It is possible to assign certain Prospect to selected Scoring Category

A. False
B. True

Answer: A

NEW QUESTION # 42
Which are true about Marketing Cloud Account Engagement Recycle Bin

A. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
B. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
C. Tags are deleted permanently and don't appear in the recycle bin
D. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
E. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
F. Items in the recycle bin don't count toward usage limits
G. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted

Answer: B,C,D,F,G

NEW QUESTION # 43
What is true about scoring? [Choose one answer]

A. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
B. It is not possible to reset a prospect's score to 0.
C. Salesforce opportunities can influence a prospect's score.
D. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

Answer: C

NEW QUESTION # 44
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