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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Cross Channel Strategy and Planning	15%	- Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints
Topic 2: Email Marketing Advanced Concepts	25%	- Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Configure dynamic content and personalization - Optimize email deliverability
Topic 3: Mobile Messaging (SMS and Push)	20%	- Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys - Apply compliance and regulatory requirements
Topic 4: Advertising and Social Integration	15%	- Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization
Topic 5: Automation and Journey Builder	10%	- Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities
Topic 6: Analytics and Reporting	15%	- Analyze cross channel performance metrics - Build custom reports and dashboards - Interpret attribution models

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q71-Q76):

NEW QUESTION # 71
How frequently does Einstein Engagement Scoring updates to email?

A. Email daily
B. Model Monthly
C. Mobile Weekly

Answer: C

NEW QUESTION # 72
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching

NEW QUESTION # 73
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. An expression builder references Journey Data and Contact Data.
B. Nullable fields to be used for comparing your Journey Data and Contact Data fields
C. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
D. An expression builder references Journey Data and Journey Filtered : activities

Answer: A,C

NEW QUESTION # 74
How does the Wait by Duration activity in Journey Builder work?

A. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
B. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
C. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
D. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation

Answer: B

NEW QUESTION # 75
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A. Call the platform hotline to ask for permission to send advertisements.
B. Have subscribers opt-in.
C. First create and setup a business/advertising account with the audience platform
D. No steps are required since it is already configured in your Marketing Cloud account.

Answer: C

NEW QUESTION # 76
......

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