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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Evaluation and Strategy	17%	- Recommend solution architecture and implementation roadmap - Analyze customer requirements and business objectives - Assess existing systems and integration points
Topic 2: Automating Business Processes	17%	- Configure segmentation, dynamic content, and personalization - Design and build automation rules, drip programs, and engagement programs - Optimize workflows and campaign logic
Topic 3: Email Marketing	10%	- Manage templates, assets, and content libraries - Design compliant and effective email campaigns - Apply email marketing best practices and deliverability standards
Topic 4: Account Configuration	20%	- Manage business units, user roles, and permissions - Configure account settings, security, and governance - Implement data management and compliance policies - Set up Salesforce Connector and data synchronization
Topic 5: Reporting, Metrics and Analytics	11%	- Design and configure reports and dashboards - Interpret campaign performance and engagement metrics - Use B2B Marketing Analytics and Engagement History
Topic 6: Sales Emails and Alerts	3%	- Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications
Topic 7: Lead Management	14%	- Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models - Implement prospect lifecycle management strategies
Topic 8: Personalizing the Prospect Experience	8%	- Use dynamic content and custom assets - Ensure consent and data privacy compliance - Create personalized experiences across channels

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q160-Q165):

NEW QUESTION # 160
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D. Low Grade | High Score

A. CBDA
B. ABDC
C. CDBA
D. CDAB

Answer: C

NEW QUESTION # 161
A company ' s sales reps use the " Status " field in Salesforce to indicate where the lead is in the sales funnel.
A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their " Status " field to " Nurture. " The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A. Create a custom field for " Lead Status " > Map it to the " Status " field in Salesforce > Create a dynamic list to detect the " Nurture " value > Add as recipient list on engagement program to send emails
B. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these " Nurture " leads to that list in Salesforce > Create an automation rule to send email based on list membership
C. Create a report in Salesforce based on lead status of " Nurture " > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
D. Create a custom field for " Lead Status " > Map it to the " Status " field in Salesforce > Create an automation rule to detect the " Nurture " value > Automation rule sends an autoresponder email

Answer: A

NEW QUESTION # 162
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
B. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
C. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
D. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

Answer: B

NEW QUESTION # 163
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.
B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days
C. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.
D. Create a completion action based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.

Answer: B

NEW QUESTION # 164
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Move all users to Salesforce Lightning
B. Purchase separate Marketing Cloud Account Engagement accounts
C. Enable " Business Unit ' connector setting
D. Use the Marketing Cloud Account Engagement Lightning App

Answer: D

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm & type=5

NEW QUESTION # 165
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