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| Section | Weight | Objectives |
|---|---|---|
| Channels | 10% | - Email and third-party integration - Real-time containers - Multi-channel delivery |
| Contact Policy and Volume Constraints | 13% | - Control outbound exposure - Set volume limits - Prevent action overexposure |
| Actions and Treatments | 12% | - Present offers on web channels - Define outbound actions - Manage customer actions |
| Next-Best-Action Concepts | 12% | - One-to-one customer engagement - Always-on outbound essentials - Customer engagement blueprint - Optimize customer value in contact center - Define starting population - Optimize Next-Best-Action strategy |
| AI and Arbitration | 8% | - Business levers for ranking - AI-driven prioritization - Action arbitration logic |
| Engagement Policies | 15% | - Define engagement policies - Build engagement strategies - Design and manage customer journeys |
| Business Agility in 1:1 Engagement | 15% | - Pega GenAI for content and operations - Operational workflows - Change management |
| Decision Strategies | 15% | - Design and test decision strategies - Adaptive models - Predictive analytics integration |
>> PEGACPDC25V1 Official Practice Test <<
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NEW QUESTION # 16
U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region of the country. They want to advertise this offer on their website by using a banner, targeting the customers who live in that area.
What do you configure in Next-Best-Action Designer to implement this requirement?
Answer: A
NEW QUESTION # 17
U+ Bank presents various credit card offers to its customers on its website. The bank uses AI to prioritize the offers according to customer behavior. With the introduction of the Gold credit card offer, the offer click- through propensity decreased to 0.42.
What does the decrease in the propensity value most likely indicate?
Answer: B
Explanation:
The propensity is a measure of how likely a customer is to accept an offer, based on their attributes and behaviors. The propensity is calculated by using predictive analytics models that learn from historical data and feedback. A low propensity value indicates that the offer is not relevant or attractive for the customer, and that similar customers have ignored or rejected the offer in the past. Therefore, if the offer click-through propensity decreased to 0.42, it most likely indicates that similar customers ignore the offer. Verified References: Pega Decisioning Consultant | Pega Academy
NEW QUESTION # 18
An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel. If the following volume constraint Is applied, how many actions are delivered by the outbound run?
Answer: B
NEW QUESTION # 19
U+ BankT a retail bank, uses Pega Customer Decision Hub to manage various business changes throughout their operations The bank's team members need to understand which change request type to use tor different business scenarios they encounter Select each change request type on the left, and drag it to the matching scenario descriptions on the right:
Answer:
Explanation:
NEW QUESTION # 20
U+ Bank implemented a customer journey for its customers. The journey consists of three stages. The first stage raises awareness about available products, the second stage presents available offers, and in the last stage, customers can talk to an advisor to get a personalized quote. The bank wants to actively increase offers promotion over time.
What action does the bank need to take to achieve this business requirement?
Answer: A
Explanation:
Increasing stage upweighting is a feature that allows you to gradually increase the weight of a stage over time, making the offers in that stage more likely to be selected. This is useful for promoting offers that are time- sensitive or have a limited availability. In this case, the bank wants to actively increase offers promotion over time, so enabling increasing stage upweighting for the second stage of the journey, where the offers are presented, is the best option. Verified References: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 21
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