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| Section | Weight | Objectives |
|---|---|---|
| Channels | 10% | - Real-time containers - Multi-channel delivery - Email and third-party integration |
| Business Agility in 1:1 Engagement | 15% | - Operational workflows - Pega GenAI for content and operations - Change management |
| Actions and Treatments | 12% | - Present offers on web channels - Manage customer actions - Define outbound actions |
| AI and Arbitration | 8% | - AI-driven prioritization - Business levers for ranking - Action arbitration logic |
| Contact Policy and Volume Constraints | 13% | - Set volume limits - Prevent action overexposure - Control outbound exposure |
| Decision Strategies | 15% | - Predictive analytics integration - Design and test decision strategies - Adaptive models |
| Next-Best-Action Concepts | 12% | - One-to-one customer engagement - Define starting population - Optimize customer value in contact center - Customer engagement blueprint - Optimize Next-Best-Action strategy - Always-on outbound essentials |
| Engagement Policies | 15% | - Build engagement strategies - Design and manage customer journeys - Define engagement policies |
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NEW QUESTION # 28
U+ Bank, a retail bank, uses the Business Operations Environment to perform its business changes. The bank carries out these changes in the Pega Customer Decision Hub portal by using revision management features or the 1:1 Operations Manager portal.
For each task, select the correct portal in which you initiate the change request based on best practices.
Answer:
Explanation:
Explanation:
NEW QUESTION # 29
GlobalRetail operates in a fast-changing digital marketplace where customer preferences and competitor offers change weekly. Their marketing team struggles with lengthy approval processes that prevent quick responses to market trends, often causing them to miss critical engagement opportunities.
What does agility represent in the context of customer engagement projects?
Answer: D
NEW QUESTION # 30
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hub. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best- Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto- generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
Answer:
Explanation:
A screenshot of a computer screen Description automatically generated
NEW QUESTION # 31
U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.
What changes do you need to make in the decision strategy for the updated scorecard to take effect?
Answer: B
Explanation:
The score calculation is independent of the strategy and no change is required. When you use a scorecard component in a decision strategy, you only need to specify the name of the scorecard rule and the output property that will store the score value. The scorecard rule itself defines how the score is calculated based on the input properties and factors. Therefore, if you update the scorecard rule to include a new property in the calculation, you do not need to make any changes in the decision strategy for the updated scorecard to take effect. Verified Reference: [Pega Academy - Decisioning Consultant - Using scorecards]
NEW QUESTION # 32
You are a deaccessioning architect on a next-best-action project and are responsible for designing and implementing decision strategies. Select each component on the left and drag it to the correct requirement on the right.
Answer:
Explanation:
NEW QUESTION # 33
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