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NEW QUESTION # 69
U+ Bank, a retail bank, has recently implemented a project in which credit card offers are presented to qualified customers when they log in to the web self-service portal. The bank added engagement policy conditions to show the offers based on the bank's requirements.
In the Answer Area, select the correct engagement policy for each condition.
Answer:
Explanation:
Explanation:
A screenshot of a survey AI-generated content may be incorrect.
NEW QUESTION # 70
U+ Bank, a retail bank, has purchased Pega Customer Decision Hub. The bank currently uses an external tool to design email content and a third-party email service provider to send emails to its customers.
As a decisioning architect, how do you recommend the bank implements this requirement?
Answer: B
Explanation:
To implement this requirement, you need to create an external email treatment and use an external tool to design the email. An external email treatment is a type of treatment that allows you to use a third-party email service provider to send emails to your customers. You can configure the external email treatment with the name of the provider, the authentication details, and the template ID that corresponds to the email content that you design using an external tool. This way, you can leverage your existing tools and processes for sending emails, while still using Customer Decision Hub to select the best actions and treatments for your customers. Verified Reference: Pega Academy - Decisioning Consultant - Creating external treatments
NEW QUESTION # 71
What is the name of the property that the system computes automatically when you use an Adaptive Model decision component?
Answer: A
Explanation:
Propensity is the name of the property that the system computes automatically when you use an Adaptive Model decision component. Propensity is a measure of how likely a customer is to accept an action, based on their past behavior and profile. An Adaptive Model component uses machine learning to calculate the propensity for each action and store it in a property with the same name as the action. Verified References: Pega Academy - Decisioning Consultant - Using adaptive models
NEW QUESTION # 72
U+ Bank, a retail bank, is cross-selling on the web by showing various credit card offers to its customers.
The bank wants to introduce a new offer in the Business Operations Environment. Place the steps in the correct order of implementation.
Answer:
Explanation:
A screenshot of a computer AI-generated content may be incorrect.
NEW QUESTION # 73
U+ Bank presents various credit card offers to its customers on its website. The bank uses AI to prioritize the offers according to customer behavior. With the introduction of the Gold credit card offer, the offer click- through propensity decreased to 0.42.
What does the decrease in the propensity value most likely indicate?
Answer: C
Explanation:
The propensity is a measure of how likely a customer is to accept an offer, based on their attributes and behaviors. The propensity is calculated by using predictive analytics models that learn from historical data and feedback. A low propensity value indicates that the offer is not relevant or attractive for the customer, and that similar customers have ignored or rejected the offer in the past. Therefore, if the offer click-through propensity decreased to 0.42, it most likely indicates that similar customers ignore the offer. Verified References: Pega Decisioning Consultant | Pega Academy
NEW QUESTION # 74
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