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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
| Topic 2: Lead Management | 24% | - Automation rules: components and use cases - Segmentation rules - Completion actions - Page actions - Lists: types, capabilities and creation - Scoring and grading: definition and management - Custom redirects: capabilities and use cases |
| Topic 3: Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Topic 4: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 5: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 6: Email Marketing | 20% | - Difference between Emails and Email Templates - Email capabilities and use cases - Email reporting metrics |
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NEW QUESTION # 188
What must be created using the classic email builder in order to send an autoresponder?
Answer: B
Explanation:
An autoresponder is a type of email that is automatically sent to a prospect when they perform a specific action, such as filling out a form, downloading a file, or registering for an event. To send an autoresponder, a marketer must create an email template using the classic email builder in Marketing Cloud Account Engagement. An email template is a reusable email design that can be customized with dynamic content and personalization. A test email, a one-to-one email, and a list email are not suitable for sending an autoresponder, as they are either not reusable, not automated, or not personalized. Reference: : Create an Autoresponder Email
NEW QUESTION # 189
A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?
Answer: D
Explanation:
The metrics in the list email report that could help the Account Engagement user understand how these prospects may have become unmailable are Total Opt Outs and Hard Bounces (D). These metrics show the number and percentage of prospects who either opted out of receiving future emails or had their emails bounced back due to a permanent error, such as an invalid email address. These prospects are marked as Do Not Email and cannot be emailed again unless they opt back in. The other metrics (A, B, C) are not directly related to the prospects' mailable status, but rather to the email delivery, performance, and tracking. Reference: List Email Report Metrics
NEW QUESTION # 190
Which three activities would make a prospect active?
Choose 3 answers
Answer: A,B,C
Explanation:
The following activities would make a prospect active in Marketing Cloud Account Engagement:
Submitting a Marketing Cloud Account Engagement form, which indicates the prospect's interest and consent to receive communications from the company.
Clicking on a custom redirect, which tracks the prospect's engagement with external links or downloadable content.
Visiting a Marketing Cloud Account Engagement-tracked page, which captures the prospect's browsing behavior and page views on the company's website. Reference: [Marketing Cloud Account Engagement Prospect Activities]
NEW QUESTION # 191
A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?
Answer: B
Explanation:
If a non-repeating automation rule has matched 100 prospects, and a user pauses the automation rule, edits the rules criteria, and resumes the rule, the 100 prospects who previously matched the rule will be marked as unmatching the updated rule. This means that they will not receive any new actions from the rule, and any actions that were already applied to them will not be undone11. However, if the rule is set to repeat, the prospects who previously matched the rule can match the rule again if they meet the new criteria
NEW QUESTION # 192
Users can be imported into Marketing Cloud Account Engagement
Answer: A
Explanation:
Users can be imported into Marketing Cloud Account Engagement from a CSV file or from Salesforce3. You can also manually add users individually or in bulk3. Importing users can help you save time and ensure consistency in your user management3
NEW QUESTION # 193
......
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