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Salesforce Analytics-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Einstein Discovery	22%	- Deployment & Usage 1. Monitor and maintain model performance 2. Interpret results and recommendations 3. Embed predictions in dashboards and Lightning pages - Model Building & Configuration 1. Select prediction type: numeric, binary, multi-class 2. Prepare and assess data for modeling 3. Train, evaluate, and refine models
Topic 2: Analytics Administration & Deployment	18%	- Implementation & Maintenance 1. Manage versioning and deployment 2. Monitor and optimize query performance 3. Use Dashboard Inspector and Publisher
Topic 3: Dashboard Design & Development	25%	- Build & Configure Dashboards 1. Implement bindings, filters, and interactions 2. Use SAQL for advanced queries 3. Create lenses, steps, and visualizations - Design Principles 1. Design for mobile and Lightning compatibility 2. Apply best practices for usability and performance
Topic 4: Security & Access	12%	- Sharing & Permissions 1. Configure app, dataset, and field-level security 2. Implement row-level security and inheritance 3. Manage user and group access
Topic 5: Data Layer	23%	- Data Management & Optimization 1. Implement data modeling and relationships 2. Resolve data sync and refresh issues 3. Optimize dataset performance - Data Sources & Integration 1. Use Dataflows and Recipes for transformation 2. Extract, load, and prepare data using Data Manager 3. Define datasets and map Salesforce objects

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Salesforce Certified CRM Analytics and Einstein Discovery Consultant Sample Questions (Q13-Q18):

NEW QUESTION # 13
Universal Containers is setting up a Sales Analytics app to track the sales performance across all regions. The role hierarchy is well-structured with separate branches for various global regions.
Viewer access has been provided to the regional sales reps based on the following roles.
* Regional Sales - APAC
* Regional Sales - EMEA
* Regional Sales - LATAM
* Regional Sales - NA
The CRM Analytics project team receives a request to extend Editor
access to the app to 20 'Superusers' across all regions.
What is the optimal solution?

A. Create a new sharing rule for these users and assign it the Editor app access.
B. Create new roles for these users and assign them the Editor app access.
C. Create a new public group with these users and assign it the Editor app access.

Answer: C

NEW QUESTION # 14
Exhibit.

Given that the queries are using different datasets, which change should a CRM Analytics consultant make to solve this issue?

A. Use "Connect Data Sources" and create a connection to connect the two datasets.
B. Use "Connect Data Sources" and create a connection to connect the two widgets.
C. Use result binding/Interaction in the filters section of the query "Type 1".

Answer: A

NEW QUESTION # 15
Exhibit.

Universal Containers has a dashboard for sales managers to visualize the Year Over Year (YoY) growth of their customers. The formula used is:
YoY = [(This Year - Last Year) / Last Year] %
Based on the graphic, when there is not an account in the Last Year column, the YoY Growth shows null results. The sales managers want to replace it with 100% value.
What is the correct function to use?

A. replace()
B. substr()
C. coalesce()

Answer: C

NEW QUESTION # 16
A company realizes it has a lot of rich information around its cases, but unfortunately, most of this isunstructured/textual data. Thecompany is exploring how to include some of this information in its case prioritization.
Which option within CRM Analytics should a consultant leverage?

A. Bucket transformation in Recipes
B. Cluster transformation in Recipes
C. Detect Sentiment transformation in Recipes

Answer: C

Explanation:
For a company with a wealth of unstructured textual data in their cases, the "Detect Sentiment" transformation within CRM Analytics Recipes is a crucial tool. This transformation analyzes the sentiment of the text data- whether it's positive, neutral, or negative-and this insight can be highly valuable in case prioritization processes. Here's why this transformation is useful:
* Insight into Customer Sentiments: By detecting sentiment, the company can prioritize cases based on the urgency and emotional tone expressed in the text, which might indicate customer dissatisfaction or urgency.
* Automation and Efficiency: Automatically categorizing cases based on sentiment can streamline workflows and ensure that critical cases are handled promptly.
* Enhanced Customer Service: Responding to negative sentiments swiftly can improve customer satisfaction and potentially mitigate issues before they escalate.

NEW QUESTION # 17
A CRM Analytics consultant is working on Sales dashboards with multiple datasets and advanced queries in the Sales Analytics app.
Sales managers in the organization have been given Editor/Manager access to the app, whereas sales reps have been given Viewer access.
Some dashboards that are in progress are not ready to be rolled out to sales reps and should only be viewable by sales managers.
How should the consultant accomplish this?

A. Duplicate the dashboards and their respective datasets, and move the assets to a separate app for the sales rep.
B. Leverage the CRM Analytics asset visibility feature to hide the assets from the users.
C. Remove the dashboard from the 'Run App' navigation list so the sales reps cannot navigate to these dashboards.

Answer: B

Explanation:
In CRM Analytics, you can control the visibility of dashboards and other assets using theasset visibilityfeature. This allows the consultant to restrict access to specific assets (like dashboards) for certain groups of users, such as sales reps, without needing to duplicate datasets or move dashboards to another app.
This is the most efficient way to manage access for dashboards in progress while allowing only sales managers to view the in-progress dashboards.
Reference: TheCRM Analytics asset visibilityfeature is described in detail in theBuilding Lenses, Dashboards, and Appsmodule, where different user access levels are explained.

NEW QUESTION # 18
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