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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Einstein Capabilities10%- Ingredients and recommendation tuning
- Einstein recipes
Activation18%- Server-side campaigns
- Email and mobile campaigns
- A/B Testing
Solution Overview16%- Core components and terminology
- Real-time Interaction Management (RTIM) value and use cases
- Marketing Cloud Personalization fundamentals
Segmentation18%- Segment rules and filters
- Export segments
- Journey Builder segment listener
- Goals and reporting
Sitemap18%- Unified customer profile
- Catalog and page mapping
- Web SDK implementation
- Content zones
Setup & Administration6%- Initial platform setup
- User attributes and identity system
Data Integration14%- Data flows in and out of Marketing Cloud Personalization
- Salesforce Connector
- ETL feed system
- Event API

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q56-Q61):

NEW QUESTION # 56
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?

Answer:

Explanation:
Immediate


NEW QUESTION # 57
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

Answer: A


NEW QUESTION # 58
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

Answer: A


NEW QUESTION # 59
What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?

Answer: A


NEW QUESTION # 60
Which ingredient shows a vistor products or content based on a "people like me" algorithm?

Answer: B

Explanation:
* TheCollaborative Filteringingredient uses a "people like me" algorithm to suggest products or content based on the behaviors of other users with similar preferences or actions.
* It identifies patterns among groups of users to provide tailored recommendations.
References:
* Salesforce Interaction Studio Documentation - Ingredients in Recipes


NEW QUESTION # 61
......

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