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| Section | Weight | Objectives |
|---|---|---|
| Marketing Automation | 26% | - Build solutions in Automation Studio - Build solutions in Journey Builder - Recommend automation solutions |
| Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Subscriber acquisition and retention - Design effective emails and programs |
| Insights and Analytics | 14% | - Create and configure reports - Leverage analytics and Einstein features - Analyze campaign performance |
| Subscriber and Data Management | 26% | - Design and configure Data Extensions - Import and manage subscriber data - Configure segmentation tools - Troubleshoot send and data issues |
| Content Creation and Delivery | 24% | - Select appropriate tools for sending - Configure send settings - Create and customize email content - Manage and organize campaign content |
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NEW QUESTION # 12
When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
Answer: C
Explanation:
Reference:Salesforce Documentation - Automation Studio Activities
NEW QUESTION # 13
A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?
Answer: C
Explanation:
Contacts Analytics provides insights into the changes in the customer population over time, including metrics on new contacts, unsubscribes, and other population dynamics. This report allows marketers to track and analyze how their cross-channel customer base evolves, making it suitable for the marketing manager's needs.
Salesforce Marketing Cloud documentation includes detailed information on generating and interpreting Contacts Analytics reports.
NEW QUESTION # 14
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?
Answer: C
Explanation:
Thecall-to-action (CTA) button "Download now" is the most effective because it is clear, concise, and action- oriented. It provides an immediate, actionable command that can drive engagement effectively. Marketing best practices suggest that CTAs should be short, direct, and tell the user exactly what to do. References to such best practices can be found in Salesforce Marketing Cloud documentation and numerous marketing resources that discuss effective email marketing strategies.
NEW QUESTION # 15
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
Answer: C
Explanation:
The _Open data view in Salesforce Marketing Cloud contains detailed information about all email opens, including subscriber data and timestamps. This data view can be queried to identify subscribers who have opened emails within a specific timeframe, such as the past year, to target them with a "thank you" offer.
Reference:Salesforce Marketing Cloud Documentation on Data Views
NEW QUESTION # 16
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
Answer: C
Explanation:
Reference: Salesforce Marketing Cloud Documentation on Shared Data Extensions and Data Sharing
NEW QUESTION # 17
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