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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Einstein for Marketing Cloud	22.5%
Topic 2: Cross-Channel Marketing Strategies and Tactics		- Multi-touch attribution - Campaign planning - Channel selection
Topic 3: Integrating and Optimizing Marketing Campaigns Across Channels		- Data synchronization - API integrations - Campaign automation
Topic 4: Social Studio
Topic 5: Measuring and Reporting on Cross-Channel Marketing Performance		- Dashboarding - Data visualization - KPI selection
Topic 6: Journey Orchestration
Topic 7: Mobile (SMS/Push)
Topic 8: Interaction Studio
Topic 9: Leveraging Customer Data and Analytics for Personalization		- Predictive modeling - Segmentation - Data management
Topic 10: Ad Studio
Topic 11: Aligning Cross-Channel Marketing with Business Objectives		- Change management - Stakeholder management - Goal setting
Topic 12: Triggers
Topic 13: Distributed Marketing

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q99-Q104):

NEW QUESTION # 99
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers

A. Data Extensions
B. Triggers
C. Google360 Tracking Code
D. Collect Tracking Code
E. Catalog

Answer: A,E

NEW QUESTION # 100
How does social studio unify anonymous and known identities?

A. social networking
B. Deterministic matching

Answer: B

NEW QUESTION # 101
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A. Unified customer profile
B. Data aggregation
C. Orchestration

Answer: A,C

NEW QUESTION # 102
What is true about Inbox message:

A. Contact owns the message not the device.
B. It can open any public url also and not only cloud page
C. Alert+inbox consume 1 supermessage.
D. Device owns the message not the contact.

Answer: D

NEW QUESTION # 103
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A. Data retention policies
B. Changes to a contact's attributes
C. Status change through contact deletion operation
D. Data-modifications to a contact's profile information
E. Contact actions in response to marketing messages

Answer: A,B,E

NEW QUESTION # 104
......

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