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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management and Segmentation | 20% | - Data modeling
|
| Topic 2: Analytics and Reporting | 15% | - Advanced analytics
|
| Topic 3: Content and Messaging | 15% | - Multi-channel messaging
|
| Topic 4: Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
|
| Topic 5: Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
| Topic 6: Discovery and Requirements | 15% | - Solution design
|
>> Salesforce MCE-Con-201 Current Exam Content <<
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NEW QUESTION # 84
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension and purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey?
Answer: A,B
Explanation:
A (Use Data Designer in Contact Builder) is necessary because relationships must be created between data extensions in Contact Builder for Journey Builder to access and evaluate cross- data attributes.
B (Utilize Entry Data on a Decision Split) is required because Decision Splits use Entry Data or Contact Data attributes (made available via the relationships created).
NEW QUESTION # 85
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send- outs from within MobileConnect using data extensions that contain automatically refreshed segments. Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
Answer: A,B
Explanation:
B -- The Mobile Number field must be Text type in MobileConnect and include country code (e.g.,
+1 555-555-5555).
D -- A Phone type field is necessary to validate and standardize mobile number formats inside MobileConnect.
Both fields are used for identifying recipients during MobileConnect sends.
NEW QUESTION # 86
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called
"Contact Me." How should they set this up?
Answer: B
Explanation:
With Marketing Cloud Connect, the Case object can be synchronized into Marketing Cloud.
You can apply filters based on fields like "Contact Me = True" directly within Journey Builder or Automation Studio without manually importing reports.
NEW QUESTION # 87
Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into
11 groups to test different messaging strategies.
How could this be accomplished?
Answer: C
Explanation:
Automation Studio ' s Random Split Activity is purpose-built for exactly this use case: it takes a source data extension and divides its population into a specified number of evenly-sized, randomly-allocated output data extensions - up to 15 target groups in a single configuration - making it the direct, native tool for splitting
880,000 subscribers into 11 test cells for a messaging strategy experiment. This runs as a discrete, batch- oriented step well suited to a one-time or periodic large-scale segmentation exercise ahead of a send. While Journey Builder (B) does offer a Random Split/Engagement Split concept for path allocation within a running journey, it operates at the individual-contact, in-journey routing level rather than as a bulk pre-send data- partitioning tool for building separate testable data extensions, making it a mismatched tool for this specific batch-preparation requirement. Contact Builder (C) is the data modeling and relationship configuration workspace - it does not contain data-splitting or randomization functionality. Email Studio (D) is the content and list-management workspace for building and sending emails; it likewise has no native random data- extension splitting capability. For any ' divide a data extension into N random groups ' requirement, Automation Studio ' s Random Split Activity is the standard answer. Reference: Automation Studio Random Split Activity.
NEW QUESTION # 88
Which is not a standard role in Marketing Cloud Account Engagement?
Answer: C
NEW QUESTION # 89
......
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