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| Section | Weight | Objectives |
|---|---|---|
| Integration | 22% | - Connect with Salesforce CDP and external systems - Use API templates and data exchange standards - Integrate with Commerce Cloud, Service Cloud, Marketing Cloud |
| Loyalty Program and Process Configuration | 52% | - Define experiential rewards and promotions - Build analytics and reporting dashboards - Set up tier models, levels and rules - Establish access controls and permissions - Configure core loyalty program features - Manage member profiles, enrollment and status - Configure partner management and incentives |
| Strategies and Design | 16% | - Plan promotion lifecycle and marketing strategies - Apply implementation best practices - Design loyalty architecture and solution overview - Define points, redemption processes and benefit structures - Align loyalty solutions with business needs and requirements |
| On-Going Loyalty Management | 10% | - Monitor program performance and optimize campaigns - Manage deployment across sandbox and production - Leverage mobile and advanced features - Resolve operational and service issues |
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NEW QUESTION # 31
A loyalty Program would like to set up a new process where a push notification or email will be sent to the client immediately after a voucher is added to their member account within Salesforce Marketing Cloud.
The notification message will require the "first name" and the "membership number" to personalize the message and, a custom object named
"voucher issued" with the necessary data attributes.
Which option for the entry event should be selected as the preferred implementation approach that can meet the requirements with the least amount of development effort?
Answer: D
NEW QUESTION # 32
What two fields are attributed to a Loyalty Program entity in the Salesforce Customer Data Platform?
Answer: A,C
NEW QUESTION # 33
A Customer Support Manager noticed that the customers support team's performance decreased since the company rolled out the Loyalty Program. The customer Support Agents complain that finding information about the Loyalty Program Member takes a lot of the time.
What is the standard solution to display the information regarding the Loyalty?
Program Member on the case detail page?
Answer: C
Explanation:
To efficiently display information about the Loyalty Program Member on the case detail page, embedding Loyalty Member Profile Cards is a standard solution. These profile cards are designed to provide a concise and comprehensive view of the member's loyalty information, including membership details, points balance, tier status, and recent transactions, directly within the context of a case. This allows customer support agents to quickly access relevant loyalty information without navigating away from the case record, improving efficiency and enabling better support. Salesforce documentation suggests using embedded components like profile cards to enhance user experience and access to information within record pages.
NEW QUESTION # 34
Which two features below are supported in the reference integration between Loyalty and Commerce Cloud?
Answer: B,C
Explanation:
In the reference integration between Salesforce Loyalty Management and Commerce Cloud, two key features are supported: 'Loyalty member profile' and 'Loyalty member enrollment.' The 'Loyalty member profile' feature allows for the management and viewing of loyalty member information within Commerce Cloud, providing a seamless experience for members as they interact with the brand across different platforms. The
'Loyalty member enrollment' feature enables new customers to join the loyalty program directly through Commerce Cloud, facilitating the growth of the loyalty program and enhancing customer engagement by leveraging the commerce platform.
NEW QUESTION # 35
A new segment in Customer Data Platform (CDP) will be used for sending notification emails to members with the following requirements: - The mail is sent on the first day of the month to the members that will have their membership expire at the end of the same month, starting from the 1st of April to 30th of June
- member's expiry-date are standardized to the last day of the month.
Which two configuration options below should be used for the new segment to fulfill this segmentation requirement?
Answer: A,D
Explanation:
For this segmentation requirement, the key is to identify members whose membership will expire at the end of the current month and to ensure the segment is refreshed daily within the specified date range.
Option B is correct because using "This Month" for the "Membership Expiry Date" attribute will accurately segment members whose memberships expire at the end of the current month.
Option D is also correct because setting the "Publish Schedule" to "24 hours" ensures the segment is refreshed daily, capturing new members meeting the criteria as the month progresses. The "Start Date" and "End Date" should be set from the 1st of April to 30th of June to match the requirement.
Option A is not suitable because "Don't Refresh" would prevent the segment from updating daily, which is necessary to capture new members as their membership expiry dates become relevant.
Option C using "Next Number of days" = 30 might incorrectly include members whose memberships expire in the next 30 days from the current date, not specifically at the end of the current month.
NEW QUESTION # 36
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