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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains
Topic 2: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Explain how to create and publish landing pages
Topic 3: Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management
Topic 4: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Topic 5: Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs
Topic 6: Email Marketing	20%	- Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to create and send emails

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q243-Q248):

NEW QUESTION # 243
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A. Use the Salesforce "Add to Nurture" button.
B. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
C. Use the Salesforce Mobile App "Send an Email" button.
D. Use the Salesforce Mobile App "Add to Nurture" button.

Answer: A

NEW QUESTION # 244
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

A. Create a Dynamic List based on page view to segment automatically
B. Create a special campaign to track pricing page views.
C. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
D. Create a form with a Completion Action to send a pricing sheet.

Answer: C

NEW QUESTION # 245
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create a static list to segment the prospects, and then schedule email list sends with completion actions
B. Create an automation rule with rules to segment the prospects and actions send the emails
C. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
D. Create a list using a segmentation rule, then use completion actions on a form for the actions

Answer: C

NEW QUESTION # 246
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
B. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
C. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
D. Configure the Salesforce custom object to relate to th< account, lead, or contact

Answer: D

NEW QUESTION # 247
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
B. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
C. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
D. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

Answer: B

NEW QUESTION # 248
......

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