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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
| Topic 2: Lead Management | 24% | - Automation rules: components and use cases - Custom redirects: capabilities and use cases - Segmentation rules - Completion actions - Scoring and grading: definition and management - Page actions - Lists: types, capabilities and creation |
| Topic 3: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 4: Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Topic 5: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 6: Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
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NEW QUESTION # 207
What happens if a prospect is removed from a drip program and later added back?
Answer: D
Explanation:
Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. If a prospect is removed from a drip program, they will stop receiving any emails from that program. However, if they are added back to the same drip program, they will resume the drip where they left off, unless the drip program has been reset or modified. Reference: [Drip Programs], [Add Prospects to Drip Programs]
NEW QUESTION # 208
LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
Answer: A
Explanation:
The scenario in which a prospect would be able to receive the emails in the program is when the prospect is removed from the suppression list. A suppression list is a list that prevents prospects from receiving emails from an engagement studio program, even if they are in the recipient list. A recipient list is a list that defines the prospects who are eligible to receive emails from the program. If a prospect is in both the recipient list and the suppression list, they will not receive any emails from the program. Removing the prospect from the suppression list will allow them to receive the emails, as long as they are still in the recipient list and not opted out. Removing the prospect from the recipient list, marking the prospect as opted out, or removing the prospect from both the suppression list and the recipient list will not allow them to receive the emails from the program. Reference [Engagement Studio Suppression Lists]
NEW QUESTION # 209
You want to track prospects that click on a banner ad. What do you use?
Answer: A
Explanation:
Custom redirects are special URLs that track link clicks and conversions for any online marketing content, such as banner ads, social media posts, or third-party websites. You can use custom redirects to measure the effectiveness of your online advertising campaigns and track the behavior of prospects who click on your links. Reference: Custom Redirects, Create Custom Redirects
NEW QUESTION # 210
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.
Answer: A
Explanation:
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails. This is because Marketing Cloud Account Engagement integrates with GoToWebinar and automatically registers prospects for the webinar when they fill out the form. Marketing Cloud Account Engagement also syncs the attendance and other webinar data with the prospect records. However, Marketing Cloud Account Engagement does not send the webinar emails, which are handled by GoToWebinar.
NEW QUESTION # 211
What HML merge field should be included in an email to allow prospects to manage their email preferences?
Answer: C
Explanation:
The HML merge field that should be included in an email to allow prospects to manage their email preferences is {{OptOut}} or {{EmailPreferenceCenter}}. The {{OptOut}} merge field inserts a link that allows prospects to opt out of receiving emails from the sender. The {{EmailPreferenceCenter}} merge field inserts a link that allows prospects to choose which types of emails they want to receive from the sender. The {{Unsubscribe}} merge field is not valid in HML, as it is only used in PML. The {{ReportSpam}} merge field is not recommended, as it can negatively affect the sender's reputation. The {{Opt_Out}} merge field is not valid in HML, as it uses an underscore instead of a camel case1. Reference: 1: HML Merge Fields
NEW QUESTION # 212
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