New Marketing-Cloud-Account-Engagement-Consultant Study Notes & Exam Marketing-Cloud-Account-Engagement-Consultant Quiz

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:
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| Topic | Details |
|---|
| Topic 1 | - Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
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| Topic 2 | - Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
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| Topic 3 | - Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
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| Topic 4 | - Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
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| Topic 5 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q200-Q205):
NEW QUESTION # 200
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?
- A. Sales Manager
- B. Marketing
- C. Administrator
- D. Sales
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_default_user_roles.htm&type=5
NEW QUESTION # 201
Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]
- A. Sales User
- B. Sales Manager
- C. Marketing
- D. Administrator
Answer: A
NEW QUESTION # 202
When you go to View HTML code section at selected Form record you can only see the iframe tag
Answer: A
NEW QUESTION # 203
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?
- A. Immediately send prospects the resubscribe email template.
- B. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
- C. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
- D. Move the unsubscribe link to the header of the email instead of the footer.
Answer: D
NEW QUESTION # 204
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?
- A. Set the Engagement Studio program to repeat every 10 days.
- B. Automatically remove prospects from the program when an email reply trigger is met.
- C. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
- D. Increase the wait time on the Email send action steps.
Answer: C
NEW QUESTION # 205
......
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