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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Account Engagement Specialist Exam |
| Exam Number: | Marketing-Cloud-Account-Engagement-Specialist |
| Available Languages: | English |
| Exam Format: | Scenario-based Questions, Multiple Choice |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Consultant Salesforce Certified Administrator |
| Passing Score: | Approximately 72% |
| Exam Price: | $200 USD |
| Certificate Validity Period: | 1 year (requires maintenance via Salesforce certification maintenance program) |
| Real Exam Qty: | 60 multiple-choice questions |
| Exam Duration: | 105 minutes |
| Recommended Training: | Salesforce Partner Learning Resources Trailhead Marketing Cloud Account Engagement Training |
| Exam Registration: | Salesforce Certification Registration Webassessor Exam Portal |
| Sample Questions: | Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions |
| Exam Way: | Online proctored or onsite test center |
| Pre Condition: | No mandatory prerequisites, but experience with Salesforce CRM and marketing automation tools is strongly recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
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NEW QUESTION # 135
A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers
Answer: A,C,D
Explanation:
There are three ways the Marketing Manager can create a new prospect in Marketing Cloud Account Engagement. They are:
* Click the "Send to Account Engagement" button on a Salesforce Lead. This option allows the Marketing Manager to send a one-to-one email to a lead in Salesforce using an Account Engagement email template. If the lead does not already exist as a prospect in Account Engagement, it will be created automatically and synced with Salesforce1
* Manually add a prospect in Marketing Cloud Account Engagement. This option allows the Marketing Manager to create a new prospect record in Account Engagement by entering the prospect's email address and other information. The prospect can then be added to lists, campaigns, or engagement programs2
* Import a .CSV file with the prospect's email address. This option allows the Marketing Manager to import a list of prospects from a .CSV file into Account Engagement. The file must contain the prospect's email address as the first column, and can also include other fields. The imported prospects can then be assigned, tagged, or added to lists or campaigns
NEW QUESTION # 136
You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?
Answer: D
Explanation:
Explanation
The Prospect Lifecycle report shows how prospects move through the sales funnel, from visitors to customers.
It also displays the average score and grade of prospects at each stage, as well as the number of days they spend in each stage. This report can help you understand how your marketing efforts are influencing the prospects' journey and identify areas for improvement. References: Marketing Cloud Account Engagement Reports Overview, Prospect Lifecycle Report
NEW QUESTION # 137
A Marketing Cloud Account Engagement administrator wants to enable bot protection on their forms.
Which two Account Engagement form settings would accomplish this?
Choose 2 answers
Answer: B,D
Explanation:
In Salesforce Pardot, enhancing form security and preventing bot submissions can be effectively managed using two specific settings: reCaptcha and the Honeypot Technique.
* reCaptcha: This is a service provided by Google that helps protect websites from spam and abuse. A " CAPTCHA " is a turing test to tell human and bots apart. It is easy for humans to solve, but hard for " bots " and other malicious software to figure out. By integrating reCaptcha, forms can verify that the person submitting the form is indeed a human, thus adding a layer of security against automated attacks.
* Honeypot Technique: This is a clever and non-intrusive method of detecting bots. It involves adding an additional field to the form that is invisible to human users but visible to bots. The principle here is that while a human won't see or interact with this hidden field, a bot will typically attempt to fill it out.
When the form is submitted, if data is found in the honeypot field, the submission can be flagged as coming from a bot and thus be ignored or handled differently.
Both options are specifically tailored to enhance the security of forms in Pardot, helping to mitigate unwanted bot traffic and ensuring that engagement and leads generated are genuine.
NEW QUESTION # 138
Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead ' s Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?
Answer: A
Explanation:
According to the Salesforce documentation, the issue of none of the lead's Marketing Cloud Account Engagement information (score/grade) transferring over when Jim, a sales manager, converted a lead to a contact in Salesforce can be addressed by making sure that the administrator has mapped the lead fields to the contact fields in Salesforce. A field mapping is a feature that allows users to sync the data between Marketing Cloud Account Engagement and Salesforce fields, such as name, email, score, or grade. A field mapping can be configured by the administrator in the connector settings, and it can be customized for different objects, such as leads, contacts, or accounts. When a lead is converted to a contact in Salesforce, the Marketing Cloud Account Engagement information (score/grade) should transfer over to the contact record, as long as the lead fields and the contact fields are mapped correctly in the connector settings. If the fields are not mapped correctly, the Marketing Cloud Account Engagement information (score/grade) will not transfer over, and the contact record will not reflect the Marketing Cloud Account Engagement data. Therefore, the administrator needs to make sure that the lead fields and the contact fields are mapped correctly in the connector settings, and that the sync between Marketing Cloud Account Engagement and Salesforce is working properly.
Marketing Cloud Account Engagement only showing this information on the lead record, this information showing on the account record and not the contact, or the administrator needing to create lookup fields on the contact to see this from the lead are not the correct ways to address the issue of none of the lead's Marketing Cloud Account Engagement information (score/grade) transferring over when Jim, a sales manager, converted a lead to a contact in Salesforce, as they are either inaccurate, irrelevant, or unnecessary options for the field mapping or the data sync. References: Salesforce documentation
NEW QUESTION # 139
What step type would be used in engagement studio to add prospects to another engagement studio program ' s recipient list?
Answer: A
Explanation:
According to the Salesforce documentation, the step type that would be used in engagement studio to add prospects to another engagement studio program's recipient list is an action. An engagement studio program is a feature that allows users to build, test, and report on automated programs that send targeted emails and perform actions based on prospect behavior and criteria. An engagement studio program consists of steps that define the logic and flow of the program. There are three types of steps: triggers, actions, and rules. A trigger is a step that checks for a prospect's activity, such as opening an email, clicking a link, or submitting a form.
An action is a step that performs an action on a prospect, such as sending an email, adjusting a score, or adding to a list. A rule is a step that checks for a prospect's attribute or value, such as score, grade, or field value. To add prospects to another engagement studio program's recipient list, the user can use an action step that adds prospects to a list. The user can then use that list as the recipient list for another engagement studio program. A rule, an end, or a trigger are not the step types that would be used in engagement studio to add prospects to another engagement studio program's recipient list, as they are related to other functions, such as checking for criteria, ending the program, or checking for activity. References: Salesforce documentation
NEW QUESTION # 140
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